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05
Nov
HOW CAN MY BUSINESS BENEFIT FROM BARTER?

Using barter is a great way to enhance your business. Merriam Webster defines barter as trading by exchanging one commodity for another or trading goods or services in exchange for other goods or services. Before reliable monetary systems were invented, barter was the primary means of commerce. Markets emerged out of division of labor whereby individuals specialized in specific crafts and depended on others for subsistence goods. This was hindered by the “double coincidence of wants” where each participant must want what the other has. Other limitations of barter are unequal value of goods to be exchanged, indivisibility of certain goods, lack of standards for deferred payments and difficulty in storing wealth from perishable goods. This created the origin of money as a universally desired medium of exchange to solve these issues allowing each half of the transaction to be separated. Also, the creation of third party barter exchanges helps overcome the limitations of barter. A barter exchange operates as a broker in which each participating member has an account that is debited when purchases are made and credited when sales are made. Barter can now be done directly between two participants or through third party barter exchanges. There are a number of benefits of barter such as increasing sales, conserving cash, moving inventory and making productive use of excess inventory or production. Also, barter can be used during periods of monetary crisis where currency may be in short supply, currency may be highly devalued through hyperinflation or businesses cannot afford the goods or services. Here’s how it’s done.


29
Oct
THE HISTORY OF HALLOWEEN

Halloween, also known as Allhalloween, All Hallows’ Eve or All Saints’ Eve, is celebrated on the 31st of October, the eve of the Western Christian feast of All Hallows’ Day. It begins the three day observance of Allhallowtide, the time in the liturgical year dedicated to remembering the dead, including saints (hallows), martyrs and all the faithful departed. It is widely believed that many Halloween traditions originated in Britain and Ireland from Celtic harvest festivals which may have pagan roots and that this festival was Christianized as Halloween. Others believe that Halloween began as a Christian holiday. Halloween dates to about 1745 and is of Christian origin meaning hallowed or holy evening.


22
Oct
PRINT’S NOT DEAD!

The death of print has been greatly exaggerated. Print is still very much alive. Newspapers, magazines and books are still sold and read. In spite of traditional communication going digital, print is far from done. Print advertising is any advertising printed on paper including newspapers, magazines, booklets, flyers, direct mail or any other printed medium. Print advertising dates back to early Egyptian times. Print advertising appeared in newspapers and handbills in 17th century England. Modern print advertising started in 1836 in La Presse, a French newspaper. So what are the benefits and means of print advertising?


15
Oct
What do you think people look for in a radio show?

The answer is not very different than what people look for in a relationship. A radio show is a relationship between the host and the listener.  The listener wants predictability, and consistency.

They want to know that each time they tune into a show, the host’s views will be similar, and the topics and themes consistent. If it is a sports show they want (and have tuned into), then the topics better be sports.  The host will discuss last week’s game, the team starters, or what trade the team will make.

Communication experts have indicated a person typically decides if they like someone else within the first 7 seconds of meeting them. The same is likely to be true for listeners tuning into your show (though probably will give you 5 minutes). Based on this, your audience will decide very quickly if they wish to keep listening, or change the station.


08
Oct
The Movie Was Not As Good As the Book – Re-Purpose Your Content

Many movies are base on popular books. This is good marketing because it creates a following for a movie before it is made with potential viewers who already read the book. If you listen to viewers who read the book as they leave the movie, you will hear a familiar expression. ‘It was good, but not as good as the book.’

 

There are a few reasons for this, could be the movie quality, but often it is how one takes in content and image a book created in their head. The movie is different, and may have adjusted the story, so now the viewer’s expectations are different than the book.


01
Oct
SOURCES OF BUSINESS FINANCING

There are a myriad of sources of business financing. While the financial crisis has decreased the availability of traditional business financing, many alternative types of financing have increased. There are a variety of reasons businesses seek financing; starting a new business, acquiring an existing business, buying out partners, expansion, working capital, capital expenditures, restructuring debt, marketing and advertising and research and development amongst others. Financing is either traditional debt financing through banks and credit unions or non-traditional financing though many sources such as self-funding, borrowing from family and friends, accounts receivable factoring, equipment financing, personal loans, unsecured lenders, credit cards, crowdfunding, retirement accounts, hard money lenders, bridge loan lenders, private money lenders and angel investors. Here’s an explanation of the many types of financing and their pros and cons.


24
Sep
Keep It Simple, Look at the Checklist

‘About a minute after taking off from New York’s La Guardia Airport on January 15, 2009, US Airways Flight 1549 collided with one of the aviation industry’s most threatening foes: a flock of geese. Crippled by the bird strike, both engines lost power and went quiet, forcing Captain Sullenberger to make an emergency landing. When air traffic controllers instructed the seasoned pilot to head for nearby Teterboro Airport, he calmly informed them that he was “unable” to reach a runway. “We’re gonna be in the Hudson,” he said simply, and then told the 150 terrified passengers and five crew members on board to brace for impact.’

The plane landed safely in the water, and there were no fatalities. No doubt, amazing flying by the pilot, Captain Sully. What else was credited for this heroic act by the Captain and his crew… a checklist.


17
Sep
IF YOU DON’T TAKE CARE OF YOURSELF, WHO WILL?

Taking care of yourself is the most important thing you can do. Taking care of your job, career and business is important, but if you don’t take care of yourself, it won’t matter if you’re unhealthy, unhappy or dead. The better you take care of yourself, the less stress you’ll have, and the more healthy, successful and happier you’ll be. So what can we do to take better care of ourselves?


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