Why would I want to advertise on the radio? Business Professionals advertise on the radio for a variety of reasons. They use radio to increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their business to gain potential clients. They also may use their ads to advertise and promote books, seminars, or other parts of their business. In this day and age, having a radio commercial is a very impactful tool that makes people take notice and brands you as an "expert"; people usually think someone on the radio has more credibility. This is one of the most cost effective and direct ways to get your message out and promote your business at the same time, especially compared to other traditional advertising (billboards, magazines, newspaper, etc.).
Why would I want to host my own radio show? Business Professionals host radio shows for a variety of reasons. Some use a radio show to highlight their knowledge, increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their business, and to potentially gain clients. They may use their shows to promote books, seminars, or other parts of their business. In this day and age, having a show is a very impactful tool that makes people take notice and brands you as an "expert. People usually think someone on the radio has more credibility. Also, it’s a lot of fun!
In the busy world of business, knowledge and a plan may be the two most important things to managers these days. One thing you hear so much from the most successful entrepreneurs is how much they read on a regular basis and their overall lifelong commitment to learning.
Today we are getting back to basics with a summary of the classic 1989 best seller by Stephen R. Covey, The 7 Habits of Highly Effective People. Covey (1932 – 2012) was a professor, businessman and professional speaker amongst many other things. His most famous book has sold over 25 million copies worldwide and is the basis for much of the trainings his organization taught and sold.
Taking care of yourself is the most important thing you can do. Taking care of your job, career and business is important, but if you don’t take care of yourself, it won’t matter if you’re unhealthy, unhappy or dead. The better you take care of yourself, the less stress you’ll have, and the more healthy, successful and happier you’ll be. So what can we do to take better care of ourselves?
People make New Year’s resolutions to improve themselves or their life. Most of you haven’t broken your resolutions yet because most of you haven’t made any. Only 45% of Americans usually make them, 17% infrequently make them and 38% never make them. Most people that make resolutions fail. Only 8% succeed despite 52% being confident initially that they would succeed. 75% maintain it through the first week, 71% for 2 weeks, 64% for 1 month and 46% through 6 months. People who make formal resolutions are more likely to make improvements than those who don’t. If you can last through January, you have a good chance of lasting longer. With strategies and new digital tools, you can significantly boost your odds of success. Here are some things you can do to succeed.
Goal setting is the most important thing you can do to achieve goals. If you don’t define your goals, how are you going to achieve them? They give you direction. Goals help you be more productive and efficient. They motivate you to achieve more. Goals help you persevere through challenges. They help you measure performance. The most popular method is SMART goal setting attributed to Peter Drucker. Goals should be specific, measurable, attainable, relevant and time-based. Here’s how it’s done.
That’s like saying I tried breathing and it didn’t work. Radio adverting works as does all other forms of advertising, marketing, sales, promotions, networking, public relations, social media and blogging. It just has to be done right. “Well what is the right way to advertise on the radio?”. I’m glad you asked.
"We don't have a choice on whether we DO Social Media, the question is how well we DO it. " - Eric Qualman
It is hard to say how much connection or selling is done these days just over the phone. The phone is still extremely important, but it is safe to say that the majority of connections are initially made thru networking, social media or even email.