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20
Jun
If You Create Great Content, and No One Sees It, Did It Really Exist?

Marketing comes down to a few things. Content is a big part, but first you have to get people to even see your material. Many people think this starts with how you deliver your message. That is of course part of it, but who you deliver it too, can be even more important.

 

I will offer a simple analogy. You decided to take your family to the movies to see a comedy. Then when the movie started, you were suddenly watching an action movie. You would be confused, and wonder what was happening.

 

Now the quality of the action movie may be good (if you like action), and the delivery of a movie at a theatre also works. But this is not what you want. You would be the wrong audience for this content.

 

Yet this is what we do when we send our business marketing emails, or ads to the wrong prospects. If our content goes to the wrong type of audience, how will it resonate with the crowd?


06
Jun
WHAT IS YOUR ORGANIZATIONAL CULTURE?

Organizational culture is the customs, rituals and values shared by the members of an organization that have to be accepted by new members. It contributes to the unique social and psychological environment of an organization. Organizational culture represents the collective values, beliefs and principles of its members. It is the product of its history, product, market, technology, strategy, types of employees and management style. Culture includes the organization’s vision, values, norms, systems, symbols, language, assumptions, beliefs and habits. It is a set of shared assumptions that guide what happens in organizations by defining appropriate behavior for various situations. It affects the way people interact with each other, with clients and with stakeholders. Organizational culture affects how much employees identify with the organization. It can be manipulated and altered depending on leadership and its members. So what are the different cultures, best cultures and ways to create them?


30
May
KEYS TO NEGOTIATION

Merriam-Webster defines negotiation as a formal discussion between people who are trying to reach an agreement. So how do you negotiate an agreement that’s favorable to both parties involved? Going through the six stages of negotiation will help to create a positive outcome. They are preparation, discussion, clarification of goals, negotiating towards a win-win outcome, agreement and implementation of a course of action. Here’s how it’s done.


23
May
Networking… it makes a difference! By guest writer, and 1100 KFNX Host Carol Blonder

What is the one thing that you can do to grow your business?  It’s Networking!  

 

The one thing that most people find the hardest thing to do is getting the word out about what they do.  Who knows more about your business then you?  

 

Talking about what you do is the most effective way to get the word out about it.


16
May
MAXIMIZE YOUR WEBSITE’S SEO AND IMPROVE ITS ORGANIC SEARCH RANKING

Google is the number one search engine in the world.  There are also others such as Yahoo and Bing. There are 1.17 billion people performing 11.944 billion searches monthly. Google has 67.5% of the U.S. search market and 87.1% of the mobile market. 50% search using their mobile device. 90% of users click on the first three results. So how do you show up on the first page of an organic search, let alone the first 3 results?


09
May
The Problem with Online- Only Radio and Podcasting

Why do I need to do a radio show and even pay for it when I can do an online-only show or podcast for free? Because you get what you pay for. If it’s free, what is it worth? Zero. As the old saying goes, “There’s no free lunch!”. Radio gets audience, attracts sponsors and gets results. Online-only radio and podcasting does not. Here’s why.


02
May
THE IMPORTANCE OF MOBILE MARKETING

Mobile marketing is the future of marketing and the future is now! Check out these stats. 61% of U.S. adults own a smart phone, 42% own a tablet and 32% own an e-reader. There are 143 million smart phones and 71 million tablets in the U.S. People spend 2+ hours per day on their smart phone. 25% only use their mobile device to access the internet. 57% won’t recommend a company with a poor mobile site. $400 billion will be spent on mobile marketing next year, up from $139 billion in 2012. 85% prefer mobile apps over websites. There are 224 million monthly mobile app users. 91% always have their phone on them. 95% of people are reached by brands using SMS. 90% of mobile searches lead to action followed by 50% in purchases. 50% have scanned a QR Code followed by 18% in purchases. 75% access Facebook and 60% access Twitter on their mobile devices. Mobile ads perform 5x better than online ads. 50% of B2B vendors sell through mobile. If you’re not using mobile marketing, you’re losing a lot of business. Here’s what you need to do to increase your mobile marketing.


25
Apr
Automate Your Sales and Marketing

Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort. — Paul J. Meyer

 

Nothing is less productive than to make more efficient what should not be done at all. — Peter Drucker

 

There are many ways today's small business owner can level the playing field and be more competitive. Thanks to technology, entrepreneurs have access to online assistance, websites, and apps for a very reasonable budget. It is worth the time to learn more about these resources to be more efficient, and leverage your time. Over the long run it may make you more profitable while also freeing up your schedule.

 


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