LinkedIn is the number one social media site dedicated to business with over 259 million businesspeople worldwide including the top business people. I am one of the Top-Linked people on LinkedIn with over 16,500 connections. As a business person, you need to have a presence there. But what presence do you have and are you making the most of it?
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Google is the number one search engine in the world. There are also others such as Yahoo and Bing. There are 1.17 billion people performing 11.944 billion searches monthly. Google has 67.5% of the U.S. search market and 87.1% of the mobile market. 50% search using their mobile device. 90% of users click on the first three results. So how do you show up on the first page of an organic search, let alone the first 3 results?
Today, it’s about content marketing. Content marketing is providing relevant, useful information to people interested in what you have to offer, how and when they want it. Through the internet, people can get whatever information they want, how and when they want it. People are bombarded with over 5,000 messages a day! If you don’t provide relevant, useful information, how and when people want it, they will tune you out. First, you need to determine who is interested in your information. Second, what are they interested in ? Third, how to deliver it to them?
Google+ is the second largest social media network in the world after Facebook, and it’s owned by the largest search engine in the world, Google! If that’s not enough of a reason, here are some amazing stats. There are over 1 billion registered users and over 540 million active monthly users. 800,000 users join monthly. +1 is clicked more than 5 billion times a day. 70% of business brands have a presence. There’s over 1.2 billion monthly page visits. Google also owns YouTube and Gmail. Your Google+ account is connected to Google search, YouTube, Gmail and all of Google’s other products. All of your activity on Google+ is indexed by Google and will help your SEO.
You need leads to sell. More leads, more sales. Better leads, better sales. So how do you generate more and better leads? More and better work! There are many ways to generate more and better leads. Traditional advertising is still one of the most powerful and cost effective ways to generate leads.
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Whatever you do, be consistent. You know the old saying, “Rome wasn’t built in a day”. Well, neither are businesses , brands, reputations, customers and relationships. They are built over time with a lot of hard work, good work and consistent work. There are many things that we are doing to promote and grow our businesses. We’re marketing, advertising, selling, emailing, blogging, networking and using social media. Unless we’re doing these activities on a regular, ongoing basis, we’re not going to see the results.
Blogging is one of the best things that you can do for your business. It’s a great platform to share information with your network, establishes your credibility and brands you as an expert in your industry, improves your website’s SEO and increases your lead generation. So how do you blog and make the most of it?