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19
Jun
Business Learning 2017 – Reading Continues After College

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.”  ― Henry Ford

The most common advice you hear from highly successful people is to read often, and always be learning more. Typically they are talking about reading for education, like business books, or biographies of other successful people. There is ample evidence of the power of knowledge.

You can learn so much reading about other great business minds, from how they think to their habits. The curious mind of entrepreneurs is a common theme in many good business books. How a business is built, to overcoming obstacles. In business if you are saddled with a problem, it is likely someone has previously experienced the same issue. If you read enough you can learn their process and apply it to your business. 

I often look do a search online for the books successful business people recommend. Most of the books are about business but there are always a few on each list that are about life. One thing I note is if a book keeps showing up on multiple lists then I probably should read it.

Examples of Books I keep seeing are:


12
Jun
The Problem with Online- Only Radio and Podcasting

Why do I need to do a radio show and even pay for it when I can do an online-only show or podcast for free? Because you get what you pay for. If it’s free, what is it worth? Zero. As the old saying goes, “There’s no free lunch!”. Radio gets audience, attracts sponsors and gets results. Online-only radio and podcasting does not. Here’s why.


05
Jun
MAXIMIZE YOUR WEBSITE’S SEO AND IMPROVE ITS ORGANIC SEARCH RANKING

Google is the number one search engine in the world.  There are also others such as Yahoo and Bing. There are 1.17 billion people performing 11.944 billion searches monthly. Google has 67.5% of the U.S. search market and 87.1% of the mobile market. 50% search using their mobile device. 90% of users click on the first three results. So how do you show up on the first page of an organic search, let alone the first 3 results?


29
May
Radio Tips

The Goal

 

Can you keep a blind man’s attention?

 

That is your challenge, and goal as a radio host. A successful talk radio show is both informative and entertaining. If you are informative only, you will be dry and boring. If you are entertaining only, a listener comes away with nothing new of value to them.

 

And that blind man or woman (which is every radio listener) can’t be informed or entertained by your charts or graphs or pictures. You’re on the radio! There are no visuals, other than what images you can paint in the listener’s mind with your voice. There’s nothing to hang on to, but your every word…So make every word count!


22
May
ARE YOU A LEADER?

Merriam Webster defines leadership as the office or position of a leader, capacity to lead and the act or an instance of leading. Peter Drucker said management is doing things right; leadership is doing the right things. Steve Jobs said innovation distinguishes between a leader and a follower. John Maxwell said a leader is one who knows the way, goes the way and shows the way. John Quincy Adams said if your actions inspire others to dream more, learn more, do more and become more, you are a leader. Theodore Roosevelt said the difference between a leader and a boss, the leader leads and the boss drives. Ken Blanchard said the key to successful leadership today is influence, not authority. So what are the characteristics of a leader?


15
May
STORYTELLING YOUR WAY TO SUCCESS

Storytelling is all the rage today. Storytelling is the conveying of events in words, sound or images, often by improvisation or embellishment. Storytelling is more compelling and effective delivering information than just using facts. Our brains are more engaged by storytelling than facts. Storytelling builds customer loyalty. People want to be entertained. Stories are illustrative, easily memorable and create stronger emotional bonds with customers. Tell great stories and grow your business. Great storytellers charm, engage and hold their audience. Managers use storytelling to resolve conflicts, address issues and face challenges. Here are the four main elements to build your story.


08
May
HOW DOES THE GDPR 5/25/18 DEADLINE AFFECT ME?

The General Data Protection Regulation (GDPR) is a piece of legislation which will come into force across the European Union on 5/15/18. It was adopted 4/14/16, after a two-year transition period, which replaces the 1995 Data Protection Directive. Because GDPR is a regulation, not a directive, it does not require national governments to pass any enabling legislation and is directly binding and applicable. If you process data about individuals in the context of selling goods or services to European citizens in any EU country, you will need to comply with GDPR. For companies who operate in European markets or have actual or potential customers within those countries, strict compliance with GDPR is mandatory, and the penalty for failing to comply is a potentially a major fine. We’re talking about 4 percent of your global annual revenue up to $20 Million Euro, that’s $25.2 Million U.S. dollars! So what is GDPR and how do you comply?


01
May
THE IMPORTANCE OF MOBILE MARKETING

Mobile marketing is the future of marketing and the future is now! Check out these stats. 61% of U.S. adults own a smart phone, 42% own a tablet and 32% own an e-reader. There are 143 million smart phones and 71 million tablets in the U.S. People spend 2+ hours per day on their smart phone. 25% only use their mobile device to access the internet. 57% won’t recommend a company with a poor mobile site. $400 billion will be spent on mobile marketing next year, up from $139 billion in 2012. 85% prefer mobile apps over websites. There are 224 million monthly mobile app users. 91% always have their phone on them. 95% of people are reached by brands using SMS. 90% of mobile searches lead to action followed by 50% in purchases. 50% have scanned a QR Code followed by 18% in purchases. 75% access Facebook and 60% access Twitter on their mobile devices. Mobile ads perform 5x better than online ads. 50% of B2B vendors sell through mobile. If you’re not using mobile marketing, you’re losing a lot of business. Here’s what you need to do to increase your mobile marketing.


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