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21
May
ARE YOU A LEADER?

Merriam Webster defines leadership as the office or position of a leader, capacity to lead and the act or an instance of leading. Peter Drucker said management is doing things right; leadership is doing the right things. Steve Jobs said innovation distinguishes between a leader and a follower. John Maxwell said a leader is one who knows the way, goes the way and shows the way. John Quincy Adams said if your actions inspire others to dream more, learn more, do more and become more, you are a leader. Theodore Roosevelt said the difference between a leader and a boss, the leader leads and the boss drives. Ken Blanchard said the key to successful leadership today is influence, not authority. So what are the characteristics of a leader?


14
May
STORYTELLING YOUR WAY TO SUCCESS

Storytelling is all the rage today. Storytelling is the conveying of events in words, sound or images, often by improvisation or embellishment. Storytelling is more compelling and effective delivering information than just using facts. Our brains are more engaged by storytelling than facts. Storytelling builds customer loyalty. People want to be entertained. Stories are illustrative, easily memorable and create stronger emotional bonds with customers. Tell great stories and grow your business. Great storytellers charm, engage and hold their audience. Managers use storytelling to resolve conflicts, address issues and face challenges. Here are the four main elements to build your story.


07
May
THE IMPORTANCE OF MOBILE MARKETING

Mobile marketing is the future of marketing and the future is now! Check out these stats. 61% of U.S. adults own a smart phone, 42% own a tablet and 32% own an e-reader. There are 143 million smart phones and 71 million tablets in the U.S. People spend 2+ hours per day on their smart phone. 25% only use their mobile device to access the internet. 57% won’t recommend a company with a poor mobile site. $400 billion will be spent on mobile marketing next year, up from $139 billion in 2012. 85% prefer mobile apps over websites. There are 224 million monthly mobile app users. 91% always have their phone on them. 95% of people are reached by brands using SMS. 90% of mobile searches lead to action followed by 50% in purchases. 50% have scanned a QR Code followed by 18% in purchases. 75% access Facebook and 60% access Twitter on their mobile devices. Mobile ads perform 5x better than online ads. 50% of B2B vendors sell through mobile. If you’re not using mobile marketing, you’re losing a lot of business. Here’s what you need to do to increase your mobile marketing.


30
Apr
SOCIAL MEDIA TO BRAND YOUR BUSINESS

The explosion of social media the last five years has gone way beyond just personal use. It has crossed over to the business world. Previously if you did not have a business website, people questioned your credibility. Eventually it became a necessity to have a website. Now your business needs a mobile presence, and that has extended further to social media. The days when a business owner could ignore social media as a ‘fad’ have past. It should be part of your company’s branding. The great thing is, social media is easy to use for branding.


23
Apr
WHY YOU SHOULD EXHIBIT AT TRADE SHOWS AND BEST PRACTICES

Trade show exhibiting is one of the best ways to promote and grow your business. It helps increase your awareness, brands your business, increases your credibility, develops leads, increases your network and increases your sales. Trade show exhibiting is one of the most affordable, cost effective and productive ways to build your business. A lot can be accomplished in a short time period at minimal cost. Here’s the best ways to do it.


16
Apr
Systems First - They Can Go On Long After You

Warren Buffett (famed Investor) reportedly once told Bill Gates that a "ham sandwich could run Coca-Cola (NYSE:KO)." That quote complements Peter Lynch's equally famous quote, "Go for a business that any idiot can run -- because sooner or later, any idiot probably is going to run it."

Business needs a vision, and a clear plan how to get there. Then the business needs a setup for operation, Systems. Systems first, then well trained good people to run the systems.


09
Apr
WHAT IS BLOCKCHAIN AND HOW WILL IT AFFECT ME?

Merriam Webster defines blockchain as a digital database containing information that can be simultaneously used and shared within a large decentralized, publicly accessible network including the technology to create such a database. It is a continuously growing list of records, called blocks, which are linked and secured using cryptography. Each block contains a cryptographic hash of the previous block, a timestamp of the transaction. By design, blockchain data cannot be modified. It is an open, distributed ledger that can record transactions between two parties efficiently in a verifiable and permanent way. Blockchains are either public, private or consortium. An ongoing debate is whether a private system with verifiers tasked and permissioned by a central authority is blockchain.


02
Apr
FOCUS ON THE WHY

'German philosopher Frederick Nietzsche once said, ‘He who has a why, can endure any how.’ Knowing your why is an important first step in figuring out how to achieve the goals that excite you and create a life you enjoy living (versus merely surviving!). Indeed, only when you know your ‘Why’ will you find the courage to take the risks needed to get ahead, stay motivated when the chips are down, and move your life onto an entirely new, more challenging, and more rewarding trajectory.' - excerpt from Forbes article


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