Media planning and buying is the process of determining and implementing your media mix to promote your business. Successful media planning and buying will determine the success of your business. The more people who know who you are and what you offer, the more you will sell. The process includes defining your objectives, identifying your target market, determining the media channels to use, quantifying your budget, buying the media and evaluating the results. Here’s how it’s done.
Advertising on the radio is one of the best ways to promote and grow your business. It is one of the most cost effective and direct ways to get your message out and promote your business, especially compared to other traditional advertising (billboards, magazines, newspaper, etc.) Radio is truly ubiquitous, reaching people wherever they are whether at home, work, on the road or wherever they are. It is a great part of an overall media mix, complementing and enhancing everything else you do. Radio is one of the best mediums for branding, increasing awareness and driving traffic. Business Professionals advertise on the radio for a variety of reasons. They use radio to increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their products and services to gain potential clients. They also may use their ads to advertise and promote grand openings, open houses, events, seminars, workshops, webinars, books or other parts of their business. In this day and age, having a radio commercial is a very impactful tool that makes people take notice and brands your business as an "expert"; people usually think a business on the radio has more credibility. And it’s easy to do. Here’s how it’s done.
Time management is one of the most important things we can do to improve our productivity. We all have the same 24 hours a day. Why are some people more productive then others? They are better at time management. Here are things you can do to improve your time management
The explosion of social media the last five years has gone way beyond just personal use. It has crossed over to the business world. Previously if you did not have a business website, people questioned your credibility. Eventually it became a necessity to have a website. Now your business needs a mobile presence, and that has extended further to social media. The days when a business owner could ignore social media as a ‘fad’ have past. It should be part of your company’s branding. The great thing is, social media is easy to use for branding.
As business owners, we need to sell our products and services to customers with money. Talk radio is one of the best ways to do that. 76 million American baby boomers born between 1946 and 1964 during the post-World War II baby boom are 51 to 70 years old today. 57% of talk radio listeners are over 45. Boomers are 24% of the US population though control 70 % of US disposable income. Disposable income is total personal income minus personal current taxes. So how are boomers listening to the radio and spending their money?
There are a myriad of sources of business financing. While the financial crisis has decreased the availability of traditional business financing, many alternative types of financing have increased. There are a variety of reasons businesses seek financing; starting a new business, acquiring an existing business, buying out partners, expansion, working capital, capital expenditures, restructuring debt, marketing and advertising and research and development amongst others. Financing is either traditional debt financing through banks and credit unions or non-traditional financing though many sources such as self-funding, borrowing from family and friends, accounts receivable factoring, equipment financing, personal loans, unsecured lenders, credit cards, crowdfunding, retirement accounts, hard money lenders, bridge loan lenders, private money lenders and angel investors. Here’s an explanation of the many types of financing and their pros and cons.
The top 10 resolutions for 2014 were losing weight, getting organized, spending less and saving more, enjoying life to the fullest, staying fit and healthy, learning something exciting, quitting smoking, helping others in their dreams, falling in love and spending more time with family. Other popular resolutions include improving physical well-being, improving mental well-being, improving finances, improving career, improving education, improving self, taking a trip, volunteering, getting along better with people, making new friends, spending quality time with family members, settling down, discovering new cultures, being more spiritual and being more involved in activities.
Goal setting is the most important thing you can do to achieve goals. If you don’t define your goals, how are you going to achieve them? They give you direction. Goals help you be more productive and efficient. They motivate you to achieve more. Goals help you persevere through challenges. They help you measure performance. The most popular method is SMART goal setting attributed to Peter Drucker. Goals should be specific, measurable, attainable, relevant and time-based. Here’s how it’s done.