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20
Feb
How To Advertise On The Radio

Advertising on the radio is one of the best ways to promote your business. It’s one of the cost effective advertising mediums, second only to outdoor. Radio has its highest audience and reach in its 100 year history. It reaches today’s mobile audience on the go. It is a great part of an overall media mix, complementing and enhancing everything else you do. Radio is one of the best mediums for branding, increasing awareness and driving traffic. And it’s easy to do. Here’s how it’s done.


13
Feb
TALK RADIO REACHES BOOMERS WITH DOLLARS

As business owners, we need to sell our products and services to customers with money. Talk radio is one of the best ways to do that. 76 million American baby boomers born between 1946 and 1964 during the post-World War II baby boom are 51 to 70 years old today. 57% of talk radio listeners are over 45. Boomers are 24% of the US population though control 70 % of US disposable income. Disposable income is total personal income minus personal current taxes. So how are boomers listening to the radio and spending their money?


06
Feb
People Don’t Want to Buy a Drill

‘People don't want to buy a quarter-inch drill, they want a quarter-inch hole.’

  • Theodore Levitt

 

In other words, sell the solution to the customer. Your marketing should focus on how your product helps the customer, not the product itself. When someone has a problem in business or their home, they will likely search for a solution. The aforementioned drill in the analogy is a tool, a tool to help finish a job (the solution).


30
Jan
80 / 20 Principle

Have you ever noticed that a handful of good clients are responsible for a much larger portion of your sales? Do you have a client who gives you more issues then many of your other clients combined.

In business terms this is called the 80/20 Rule. Defined simply, it means that 80% of your sales come from 20% of your clients, or products. With a sales staff, 80% of sales come from 20% of the salespeople. Another example is 80% of your client issues come from 20% of your clients. The common definition is: that, for many events, roughly 80% of the effects come from 20% of the causes.


23
Jan
HAVE YOU BROKEN YOUR NEW YEAR’S RESOLUTIONS YET?

The top 10 resolutions for 2014 were losing weight, getting organized, spending less and saving more, enjoying life to  the fullest, staying fit and healthy, learning something exciting, quitting smoking, helping others in their dreams, falling in love and spending more time with family. Other popular resolutions include improving physical well-being, improving mental well-being, improving finances, improving career, improving education, improving self, taking a trip, volunteering, getting along better with people, making new friends, spending quality time with family members, settling down, discovering new cultures, being more spiritual and being more involved in activities.

 


16
Jan
Think Habits, Not Resolutions

We are often told to make New Year’s Resolutions, but then by February we have all given up on those promises. I am encouraging you today to start the New Year early with looking at how to improve your habits, not make resolutions.

 

Real change does not happen overnight despite what Facebook, and a highlight society has promised. Most successful people have good daily habits, make proper decisions, and are consistent with their follow thru.


09
Jan
KFNX Blog: BE PROACTIVE

Being proactive instead of reactive will help you be more successful. Merriam Webster defines proactive as controlling a situation by making things happen or by preparing for future problems. It's certainly better to be in control of a situation and be prepared for future problems. So how do we be more proactive?


02
Jan
GOAL SETTING IS THE KEY TO ACHIEVING GOALS

Goal setting is the most important thing you can do to achieve goals. If you don’t define your goals, how are you going to achieve them? They give you direction. Goals help you be more productive and efficient. They motivate you to achieve more. Goals help you persevere through challenges. They help you measure performance.  The most popular method is SMART goal setting attributed to Peter Drucker. Goals should be specific, measurable, attainable, relevant and time-based. Here’s how it’s done.


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