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The Fourth of July commemorates the adoption of the Declaration of Independence in 1776, declaring independence from Great Britain. Actually, the legal separation of the Thirteen Colonies from Great Britain occurred on July 2, 1776, when the Second Continental Congress voted to approve a resolution of independence that had been proposed in June by Richard Henry Lee of Virginia declaring the United States independent from Great Britain. After voting for independence, Congress turned its attention to the Declaration of Independence, a statement explaining this decision, which had been prepared by a Committee of Five, with Thomas Jefferson as its principal author. Congress debated revising the wording of the Declaration, finally approving it on July 4th.
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You have heard the phrase 'all politics is local' and people only care about what affects them.
I would argue you can make the same claim for business. In a world of fast paced and new technologies, and Globalization it may seem like local business does not matter anymore, but that would be ignoring so much including the restaurant you ate at lunch today.
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Your attitude is the most important thing you can have. Zig Ziglar said your attitude, not your aptitude, will determine your altitude. And you get to determine your attitude. Choosing to have a positive attitude beneficially affects all aspects of your life. Merriam Webster defines attitude as the way you think or feel about something or someone that affects your behavior. Winston Churchill said attitude is a little thing that makes a big difference. Here are the benefits of a positive attitude and ways to achieve it.
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If your brand focuses on consistent and authentic customer service and engagement both before and after the sale, a one-time customer can become a lifetime customer who also creates additional customers.