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25
Jul
LIFELONG LEARNING

Lifelong learning is defined as all learning activity undertaken throughout life, with the aim of improving knowledge, skills and competences within a personal, civic, social and employment-related perspective. Constant change is the new normal. In order to survive and thrive, organizations and individuals must be able to adjust, and enhance their knowledge and skills to meet evolving needs. This means the most important thing someone can learn is how to learn. Peter Drucker said "We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn." Learning doesn't stop when we graduate from school. Albert Einstein said "Education is what remains after one has forgotten what one has learned in school." He also said "Intellectual growth should commence at birth and cease at death." Socrates said "Education is the kindling of a flame, not the filling of a vessel." Mahatma Ghandhi said " Live as if you were to die tomorrow. Learn as if you were to live forever." Leonardo da Vinci said "Learning never exhausts the mind." Benjamin Franklin said "Tell me and I forget. Teach me and I remember. Involve me and I learn." So how do we become a lifelong learner?


18
Jul
IS RADIO DEAD?

The pronouncement of radio’s death is premature. Radio isn’t dead. It’s very much alive. Radio is ubiquitous. Radio is everywhere. It’s with us all of the time. Radio is in the car, at home, at work, on our computer and everywhere else we go on our smartphones. Not only does radio broadcast over the airwaves, radio streams through the internet and is available on many station’s own websites and apps or other radio station app consolidators. Tune-In Radio is the biggest radio station app with over 100,000 stations worldwide on it. You can tune into almost any station in the world on Tune-In Radio. Another big radio app is iHeart Radio that includes all iHeart radio stations nationally and many other stations. Many radio shows have their own app.  Also, many radio stations and radio shows offer podcasts of their programs through their websites or apps where listeners can listen any time on demand. The NextRadio app lets you tune into every local FM station by using your smartphone’s built-in FM chip. Since you are listening via the FM airwaves, as you do traditional radio in the car, the only data that is being consumed is when the listener is actually engaging in the visual elements of the station. NextRadio uses 92% less data and saves 75% of the smartphones battery life. Radio is one of the most cost effective and productive advertising mediums. Here’s why.


04
Jul
FOURTH OF JULY HISTORY

The Fourth of July commemorates the adoption of the Declaration of Independence in 1776, declaring independence from Great Britain. Actually, the legal separation of the Thirteen Colonies from Great Britain occurred on July 2, 1776, when the Second Continental Congress voted to approve a resolution of independence that had been proposed in June by Richard Henry Lee of Virginia declaring the United States independent from Great Britain. After voting for independence, Congress turned its attention to the Declaration of Independence, a statement explaining this decision, which had been prepared by a Committee of Five, with Thomas Jefferson as its principal author. Congress debated revising the wording of the Declaration, finally approving it on July 4th.


27
Jun
HOW AND WHY BE A GUEST ON A RADIO SHOW

There are innumerable opportunities to being a guest on the radio. There are thousands of stations and shows with many formats including KFNX. Those stations and shows already have an established, targeted audience. They need and are looking for content. Being a guest on the radio helps brand you as an expert, increase your awareness, establishes you as a thought leader, educates people and promotes your business. It is relatively easy to do. You’ll be discussing your area of expertise. It is not difficult to set up. Host’s contact info can be simply researched and directly contacted. It can be done in person or remotely over the phone from anywhere. Guesting is usually free or for only a reasonable cost. Here’s how you do it.


20
Jun
If You Create Great Content, and No One Sees It, Did It Really Exist?

Marketing comes down to a few things. Content is a big part, but first you have to get people to even see your material. Many people think this starts with how you deliver your message. That is of course part of it, but who you deliver it too, can be even more important.

 

I will offer a simple analogy. You decided to take your family to the movies to see a comedy. Then when the movie started, you were suddenly watching an action movie. You would be confused, and wonder what was happening.

 

Now the quality of the action movie may be good (if you like action), and the delivery of a movie at a theatre also works. But this is not what you want. You would be the wrong audience for this content.

 

Yet this is what we do when we send our business marketing emails, or ads to the wrong prospects. If our content goes to the wrong type of audience, how will it resonate with the crowd?


06
Jun
WHAT IS YOUR ORGANIZATIONAL CULTURE?

Organizational culture is the customs, rituals and values shared by the members of an organization that have to be accepted by new members. It contributes to the unique social and psychological environment of an organization. Organizational culture represents the collective values, beliefs and principles of its members. It is the product of its history, product, market, technology, strategy, types of employees and management style. Culture includes the organization’s vision, values, norms, systems, symbols, language, assumptions, beliefs and habits. It is a set of shared assumptions that guide what happens in organizations by defining appropriate behavior for various situations. It affects the way people interact with each other, with clients and with stakeholders. Organizational culture affects how much employees identify with the organization. It can be manipulated and altered depending on leadership and its members. So what are the different cultures, best cultures and ways to create them?


30
May
KEYS TO NEGOTIATION

Merriam-Webster defines negotiation as a formal discussion between people who are trying to reach an agreement. So how do you negotiate an agreement that’s favorable to both parties involved? Going through the six stages of negotiation will help to create a positive outcome. They are preparation, discussion, clarification of goals, negotiating towards a win-win outcome, agreement and implementation of a course of action. Here’s how it’s done.


23
May
Networking… it makes a difference! By guest writer, and 1100 KFNX Host Carol Blonder

What is the one thing that you can do to grow your business?  It’s Networking!  

 

The one thing that most people find the hardest thing to do is getting the word out about what they do.  Who knows more about your business then you?  

 

Talking about what you do is the most effective way to get the word out about it.


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