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Programmatic buying is the automation of the buying and selling of digital advertisement placements through real time bidding. This automated decisioning is supported by real time bidding technology and multiple data sources. Programmatic ad buying uses software to purchase digital advertising as opposed to buying from individuals. Programmatic advertising is more efficient. Formally, digital ads were bought and sold by human ad buyers and salespeople which can be expensive and unreliable. Programmatic ad buying technology removes humans from the process wherever possible making it more efficient and cheaper. Technology is replacing more menial tasks that humans have historically done like sending insertion orders to publishers and dealing with ad tags. Humans are still required to optimize campaigns and plan strategies. Programmatic technology will probably decrease ad buyers and sellers but allows marketers and sellers to spend more time planning sophisticated, customized campaigns. Here’s how it’s done.

What are a Business Owner’s Options to get Financing

There are many ways to fund a small business initially. Some are obviously better than others, but it is good to always weigh your options to determine what works best for a given situation. Most lenders will have you fill out an application, possibly a credit report, and provide information on the business to apply for a loan.

Increasing Your Sales

Sales is the lifeblood of any business. No sales, no business. Your business is as successful as its sales. From goal setting, to marketing and lead generation, to lead nurture, to closing, to customer service and retention, there’s a lot to do to make sales. So how do you increase your sales?


 Here are the previous blogs with links that I posted regarding making the most of your Social Media Marketing on Facebook, Google+, Twitter and LinkedIn.


Storytelling is all the rage today. Storytelling is the conveying of events in words, sound or images, often by improvisation or embellishment. Storytelling is more compelling and effective delivering information than just using facts. Our brains are more engaged by storytelling than facts. Storytelling builds customer loyalty. People want to be entertained. Stories are illustrative, easily memorable and create stronger emotional bonds with customers. Tell great stories and grow your business. Great storytellers charm, engage and hold their audience. Managers use storytelling to resolve conflicts, address issues and face challenges. Here are the four main elements to build your story.

Marketing as a System

The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.

– Derby Brown, author


It does not matter what great company you mention, chances are they market constantly, and they have a system with a consistent message. McDonalds, Microsoft, Nike all understand how their business operates and what they need to project to their customers.There is a good business book written by Michael Gerber called the E-Myth which breaks down well, the idea that you have to have systems to operate a business. There are things you must understand to succeed over the long term. Marketing is one area where all business' must have a plan.


There are over 4.1 billion email accounts, over 2.5 billion email users, and 897 million mobile email users worldwide. 247 billion emails are sent daily. For every $1 spent on email marketing, the average return is $44.25. Email marketing’s ROI is 4,300%! 42% of businesses and 88% of B2B marketers say email is their most effective lead generator.  95% of online consumers use email and 91% check their email daily. 74% of consumers prefer to receive commercial communications through email. 66% of US consumers made a purchase as a result of email marketing. Email is 40 times better at acquiring new customers than Facebook or Twitter. Email conversion rates are 3 times higher than social media, with a 17% higher value in the conversion. Companies view email marketing as a better ROI than PPC, content marketing, social media, offline direct marketing, affiliate marketing, online display advertising and mobile marketing. Over half of businesses get over 10% of total sales from through email marketing. 3,500 is the average size email list. We have over 28,000 at Independent Talk 1100 KFNX. So how do you optimize your email marketing?

The Benefits I have received from Hosting a Show on 1100 KFNX

I am Michael Colvin, the Host of the 'Valley Insider' radio show on Independent Talk 1100 KFNX. In this blog I will be introducing a little background on my business, and how it has benefited from my radio show.

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