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16
Jul
KFNX Video: How Great Customer Service Leads to More Sales

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14
Jul
KFNX Blog: Tips for Creating an Explainer Video

First tip is to create a great script, A well written script is the key to a successful video. It’s the foundation upon which everything else is built. Wether the script is written professionally or in house, do not just write it and rush out to produce it. Take your time with it, show co-workers and subordinates and get their input. It helps to define what really matters for your business and think of how best to convey that one thing throughout the theme of your script. Here are some typical example questions:

  •  What is your elevator pitch? (Your product or service in a few sentences)
  •  Who is your target audience? The language will change depending on the demographic you are trying to land as a customer.
  •  What Specific problem are you solving for potential customers?
  •  What is the key benefit you would like to highlight?
  •  What is the tone of your video, funny, professional, conversational, ect.
  •  What is the call to action?, if any
  •  Lastly what visual style you will be using?

09
Jul
KFNX Video:YOUR BRAND IS YOUR BUSINESS

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07
Jul
IS YOUR PAST HOLDING YOU BACK?

The famous saying by Edmund Burke is that those who don't know history are destined to repeat it. Well, the same goes for our personal history. If we don't know our personal history, we are destined to repeat it. And if our history has issues like most of us, we're going to cause our own future issues. We all need to recover from something. We can recover from our past and change our future by facing our history. Maya Angelou said that history, despite its wrenching pain, cannot be unlived, but if faced with courage, need not be lived again. So how do you face your history to not repeat it?


02
Jul
KFNX Video: Fourth of July History

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25
Jun
KFNX Video: Tips and Elements of a Blog

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23
Jun
KFNX BLOG: All Business is Local

You have heard the phrase 'all politics is local' and people only care about what affects them.

I would argue you can make the same claim for business. In a world of fast paced and new technologies, and Globalization it may seem like local business does not matter anymore, but that would be ignoring so much including the restaurant you ate at lunch today.


18
Jun
KFNX VIDEO: Interpersonal Relationships at the Office

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