Telemarketing and cold-calling is still one of the most effective ways to generate quality leads and help raise brand awareness. It’s direct, measurable, two-way, flexible and offers great ROI. While managers felt telesales calls at home were one of the most annoying forms of advertising, they felt telesales calls at work were one of the least annoying. They expect to receive sales calls at work. 90% feel it’s effective at lead nuture and 60% feel it’s very effective. Telemarketing, email marketing and events provided the best quality leads. 70% of B2B sales involves human interaction, either telemarketing or in person. So how do you make the most of telemarketing and cold-calling?
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Direct mail’s death has been greatly exaggerated. Direct mail is still one of the profitable, if not the most profitable forms of marketing. Local advertisers spend 43% of their budget on direct mail. People enjoy getting mail. 73% prefer mail over other advertising methods. 56% find mail the most trustworthy marketing. 70% say mail is more personal than the internet. U.S. advertisers spend $167 per person to earn $2,095 in sales, a 1,300% return; that’s a 13 to 1 return on investment! 40% try new businesses after receiving direct mail. Mail gets read and read quickly. 98% bring in their mail daily, 77% sort through their mail immediately. People spend 30 minutes reading their mail. Mail has longer shelf life. 48% save their mail for future reference. So what’s the best way to use direct mail?
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Business sell products, and hope to make a profit. Marketing is the forerunner to sales, and eventually those desired profits. First those products need to be marketed. Marketing and Sales come first, and everything else supports this process.
Here are previous blogs I published regarding increasing your sales.
Why would I want to advertise on the radio? Business Professionals advertise on the radio for a variety of reasons. They use radio to increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their business to gain potential clients. They also may use their ads to advertise and promote books, seminars, or other parts of their business. In this day and age, having a radio commercial is a very impactful tool that makes people take notice and brands you as an "expert"; people usually think someone on the radio has more credibility.