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02
Jul
FOURTH OF JULY HISTORY

The Fourth of July commemorates the adoption of the Declaration of Independence in 1776, declaring independence from Great Britain. Actually, the legal separation of the Thirteen Colonies from Great Britain occurred on July 2, 1776, when the Second Continental Congress voted to approve a resolution of independence that had been proposed in June by Richard Henry Lee of Virginia declaring the United States independent from Great Britain. After voting for independence, Congress turned its attention to the Declaration of Independence, a statement explaining this decision, which had been prepared by a Committee of Five, with Thomas Jefferson as its principal author. Congress debated revising the wording of the Declaration, finally approving it on July 4th.


25
Jun
Top 5 Reasons Why Your Business Should Host a Radio Show

True success in business comes with Focus. That includes focus on how you market, and where you market. What outlets should be used to do marketing? There are so many to choose from, radio, social media, print ads, seminars, mailings…. some cost money, and some cost time.

 

You do not have time for all of them. Better to Focus and master a few things, then to try too much and master none. Have you ever asked yourself, ‘How can I promote my business better? How do I reach more prospects?’

 

So what medium platform for advertising do you choose to promote yourself? Maybe the better question is: What medium can be re-purposed for other mediums? We believe you can Focus on Radio as your one media platform, and use it for the others.


18
Jun
ARE YOU A LEADER?

Merriam Webster defines leadership as the office or position of a leader, capacity to lead and the act or an instance of leading. Peter Drucker said management is doing things right; leadership is doing the right things. Steve Jobs said innovation distinguishes between a leader and a follower. John Maxwell said a leader is one who knows the way, goes the way and shows the way. John Quincy Adams said if your actions inspire others to dream more, learn more, do more and become more, you are a leader. Theodore Roosevelt said the difference between a leader and a boss, the leader leads and the boss drives. Ken Blanchard said the key to successful leadership today is influence, not authority. So what are the characteristics of a leader?


11
Jun
The Problem with Online- Only Radio and Podcasting

Why do I need to do a radio show and even pay for it when I can do an online-only show or podcast for free? Because you get what you pay for. If it’s free, what is it worth? Zero. As the old saying goes, “There’s no free lunch!”. Radio gets audience, attracts sponsors and gets results. Online-only radio and podcasting does not. Here’s why.


04
Jun
MAXIMIZE YOUR WEBSITE’S SEO AND IMPROVE ITS ORGANIC SEARCH RANKING

Google is the number one search engine in the world.  There are also others such as Yahoo and Bing. There are 1.17 billion people performing 11.944 billion searches monthly. Google has 67.5% of the U.S. search market and 87.1% of the mobile market. 50% search using their mobile device. 90% of users click on the first three results. So how do you show up on the first page of an organic search, let alone the first 3 results?


28
May
Radio Tips

The Goal

 

Can you keep a blind man’s attention?

 

That is your challenge, and goal as a radio host. A successful talk radio show is both informative and entertaining. If you are informative only, you will be dry and boring. If you are entertaining only, a listener comes away with nothing new of value to them.

 

And that blind man or woman (which is every radio listener) can’t be informed or entertained by your charts or graphs or pictures. You’re on the radio! There are no visuals, other than what images you can paint in the listener’s mind with your voice. There’s nothing to hang on to, but your every word…So make every word count!


21
May
ARE YOU A LEADER?

Merriam Webster defines leadership as the office or position of a leader, capacity to lead and the act or an instance of leading. Peter Drucker said management is doing things right; leadership is doing the right things. Steve Jobs said innovation distinguishes between a leader and a follower. John Maxwell said a leader is one who knows the way, goes the way and shows the way. John Quincy Adams said if your actions inspire others to dream more, learn more, do more and become more, you are a leader. Theodore Roosevelt said the difference between a leader and a boss, the leader leads and the boss drives. Ken Blanchard said the key to successful leadership today is influence, not authority. So what are the characteristics of a leader?


14
May
STORYTELLING YOUR WAY TO SUCCESS

Storytelling is all the rage today. Storytelling is the conveying of events in words, sound or images, often by improvisation or embellishment. Storytelling is more compelling and effective delivering information than just using facts. Our brains are more engaged by storytelling than facts. Storytelling builds customer loyalty. People want to be entertained. Stories are illustrative, easily memorable and create stronger emotional bonds with customers. Tell great stories and grow your business. Great storytellers charm, engage and hold their audience. Managers use storytelling to resolve conflicts, address issues and face challenges. Here are the four main elements to build your story.


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