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Hosting your own radio show is one of the best ways to brand yourself as an expert in your field, establish yourself as a thought leader, educate and entertain people and promote your business. It’s also fun to do. Hosting a radio show is not hard to do. There are thousands of talk radio stations in hundreds of cities throughout the country that need to fill 168 hours of programming each every week. That provides a lot of opportunities. You could host a show in your local station’s studio or do it remotely over the phone with any local or national station. Most stations will help you. There are also plenty of resources to help. It’s relatively low cost, free or you could get paid to do it. Here’s how it’s done.
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Press releases are a great and inexpensive way to inform the media of what’s going on with your company and get valuable exposure. Around 4,200 press releases are sent worldwide daily. They should be sent to newspapers, magazines, trade publications, radio and television stations and internet-only outlets. Reporters need news stories. Media outlets need content. Press releases provide the bases for these. They announce news items such as events, promotions, awards, new products and services, sales and financial data, accomplishments, expert positioning and staffing additions and changes. Here’s how to do it.
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There are innumerable opportunities to being a guest on the radio. There are thousands of stations and shows with many formats including KFNX. Those stations and shows already have an established, targeted audience. They need and are looking for content. Being a guest on the radio helps brand you as an expert, increase your awareness, establishes you as a thought leader, educates people and promotes your business. It is relatively easy to do. You’ll be discussing your area of expertise. It is not difficult to set up. Host’s contact info can be simply researched and directly contacted. It can be done in person or remotely over the phone from anywhere. Guesting is usually free or for only a reasonable cost. Here’s how you do it.
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There are numerous resources to help you make the most of your Content Marketing. There are companies, websites, software platforms and consultants. There are speakers, authors and books. There are newsletters, emails, blogs and podcasts. There are LinkedIn, Facebook and Google+ Groups and Communities. And there’s always Google to search for whatever you need. Here are some of the top resources.