“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
I had written a blog earlier this year about business education and how it is an ongoing process. Many successful executives are avid readers, and always want to learn more about how to run a business better. One of the books mentioned was the marketing classic, Positioning – The battle for Your Mind by Al Ries and Jack Trout (published in 1981).
Twitter is the third largest social media network with 982 million registered users and 241 million monthly active users, 52.7 million in the U.S. 135,000 new people sign up daily. 500 million tweets are sent daily, 5,700 every second. So how do you make the most of Twitter for your business?
The death of print has been greatly exaggerated. Print is still very much alive. Newspapers, magazines and books are still sold and read. In spite of traditional communication going digital, print is far from done. Print advertising is any advertising printed on paper including newspapers, magazines, booklets, flyers, direct mail or any other printed medium. Print advertising dates back to early Egyptian times. Print advertising appeared in newspapers and handbills in 17th century England. Modern print advertising started in 1836 in La Presse, a French newspaper. So what are the benefits and means of print advertising?
Facebook is the largest social media network in the world with over 1.28 billion users. 802 million people log on daily. Every minute 510 comments are posted, 293,000 statuses are updated and 136,000 photos are uploaded. With this volume and reach, it’s obvious that our business needs to have a presence on Facebook. But, what are the best ways to make the most of Facebook?
Businesses are at their best when they solve problems. Companies usually grow, not because they made a great product, but because that product filled a need for customers. Sometimes the customer did not even know they had that need. Computers existed before Microsoft, but it was Microsoft that provided a user friendly operating system. The internet was around before Google, but the AdWords giant gave us a simple, and effective search engine. So when you sit down to write ad copy for your business; are you telling potential customers how you can help solve their problem?
LinkedIn is the number one social media site dedicated to business with over 259 million businesspeople worldwide including the top business people. I am one of the Top-Linked people on LinkedIn with over 21,400 connections. As a business person, you need to have a presence there. But what presence do you have and are you making the most of it?
Focus is one of the most important attributes of business success. Merriam Webster defines focus as a center of activity, attraction, attention and point of concentration. Focus increases productivity. Focus is the ability to pay attention to things that help and avoid distractions that hurt. Focus is integral in all aspects of thinking; perception, memory, learning, reasoning, problem solving and decision making. Focus improves your ability to think. Better thinking produces better quality and more efficient work. Dr. Jim Taylor, adjunct faculty at the University of San Francisco, wrote a great article on focus’ key to business success. Here’s some of the ways to increase your focus at work.
You need leads to sell. More leads, more sales. Better leads, better sales. So how do you generate more and better leads? More and better work! There are many ways to generate more and better leads. Traditional advertising is still one of the most powerful and cost effective ways to generate leads.