Is radio still relevant in a new media world?
Rodney Dangerfield isn’t the only one not getting respect. Radio is second only to television in consumer’s total media consumption. 93% of Americans tune in every single day, that’s over 243 million people each week, the most in radio’s 100 year history. They’re Listening on average for over 2 ½ hours each day. Radio is America’s companion. Radio was the original and still is the top social media in America. Radio remains as ubiquitous as ever, reaching a wider audience than ever before, available everywhere our listeners are, including free, over-the-air terrestrial radio and streaming across multiple platforms such as Pc’s, laptops, tablets, smart phones, gaming consoles, TV’s and more. Radio continues to be the biggest national marketing platform and more cost-efficient than other media, including television. Radio is still the most effective, affordable, flexible and intimate medium. When used creatively, alone or in conjunction with other media, radio increases an advertiser’s overall return on investment. So for any one blinded by the new, shiny object syndrome, you’ve just been shown the radio light.
Independent Talk 1100 KFNX
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