Merriam-Webster defines adversity as a difficult situation, condition, misfortune or tragedy. We’re all going to face adversity in life and business. It’s how we face and overcome adversity that matters. Are we going to let adversity beat us and hold us back? Or are we going to face adversity and overcome it? Adversity, not success, makes us stronger. We learn from adversity, not success. Adversity is the foundation for success. Here are some quotes to help you overcome adversity.
Advertising on the radio is one of the best ways to promote your business. It’s one of the cost effective advertising mediums, second only to outdoor. Radio has its highest audience and reach in its 100 year history. It reaches today’s mobile audience on the go. It is a great part of an overall media mix, complementing and enhancing everything else you do. Radio is one of the best mediums for branding, increasing awareness and driving traffic. And it’s easy to do. Here’s how it’s done.
Determine your goals. What are you looking to accomplish? Are you looking to increase sales of a product or service? Generate leads? Increase awareness? Brand? Drive traffic into a retail establishment or online to a website? Generate phone calls? Generate Facebook likes or Twitter followers?
There is a famous Warren Buffett line that goes something like this - 'Price is what you pay. Value is what you get.' Now he was talking about investments and business valuations, but the theme applies.
Customers are always willing to spend more if they see the value of your product or service. The benefit of creating a good brand that clients can bond with is, it will usually lead to a better long term business with repeat customers. Your clients want to identify with your brand. It also helps them to recommend it to other people. When clients become fans, then they want to tell others about what they found.
Hosting your own radio show is one of the best ways you can brand yourself as an expert in your industry, elevate yourself above your competition and grow your business. And it’s easy, helpful and fun!
Hosting your own radio show gives you instant credibility. People automatically assume you’re and expert and know what you’re talking about just because you’re on the radio. Your own show gives you a platform to showcase your knowledge and experience. It also gives you a platform to invite other top experts in your industry on your show as a guest. This reinforces your credentials as an expert and associates you with the top experts in your industry. Plus, it’s a great door opener and networking opportunity in your industry. As a talk show host you have the power of media!
To see this video and more click the video tab above:
‘What Business Are You In?’ This the famous question from the classic business consultant, Peter Drucker. This was one of Drucker’s key questions for management to figure out, the who, what, where, why and how of their business.
The point of the question was to really challenge business owners to understand what their real objectives are.
Human resources are your most important asset. Your business will only be as successful as your employees. The more successful your employees, the more successful your business. Your employees are the ones who represent your company to the public, deal with your customers and do most of the work. So how do you recruit, hire, compensate, train, manage and motivate employees to be successful?