Media planning and buying is the process of determining and implementing your media mix to promote your business. Successful media planning and buying will determine the success of your business. The more people who know who you are and what you offer, the more you will sell. The process includes defining your objectives, identifying your target market, determining the media channels to use, quantifying your budget, buying the media and evaluating the results. Here’s how it’s done.
Many small business have discovered years ago the power of email marketing. There are so many different online technology tools to automate areas of a business marketing plan. It has allowed the average small business owner to do more and leverage their database list for better promotion. If this is all new to you, then this blog will help. I will give you a few reference points regarding online marketing that you may want to learn about further.
Why do I need to do a radio show and even pay for it when I can do an online-only show or podcast for free? Because you get what you pay for. If it’s free, what is it worth? Zero. As the old saying goes, “There’s no free lunch!”. Radio gets audience, attracts sponsors and gets results. Online-only radio and podcasting does not. Here’s why.
Programmatic buying is the automation of the buying and selling of digital advertisement placements through real time bidding. This automated decisioning is supported by real time bidding technology and multiple data sources. Programmatic ad buying uses software to purchase digital advertising as opposed to buying from individuals. Programmatic advertising is more efficient. Formally, digital ads were bought and sold by human ad buyers and salespeople which can be expensive and unreliable. Programmatic ad buying technology removes humans from the process wherever possible making it more efficient and cheaper. Technology is replacing more menial tasks that humans have historically done like sending insertion orders to publishers and dealing with ad tags. Humans are still required to optimize campaigns and plan strategies. Programmatic technology will probably decrease ad buyers and sellers but allows marketers and sellers to spend more time planning sophisticated, customized campaigns. Here’s how it’s done.
Today, its about content marketing. Content marketing is providing relevant, useful information to people interested in what you have to offer, how and when they want it. Through the internet, people can get whatever information they want, how and when they want it. People are bombarded with over 5,000 messages a day! If you don’t provide relevant, useful information, how and when people want it, they will tune you out. First, you need to determine who is interested in your information. Second, what are they interested? Third, how to deliver it to them?
There are many ways to fund a small business initially. Some are obviously better than others, but it is good to always weigh your options to determine what works best for a given situation. Most lenders will have you fill out an application, possibly a credit report, and provide information on the business to apply for a loan.
Sales is the lifeblood of any business. No sales, no business. Your business is as successful as its sales. From goal setting, to marketing and lead generation, to lead nurture, to closing, to customer service and retention, there’s a lot to do to make sales. So how do you increase your sales?
Here are the previous blogs with links that I posted regarding making the most of your Social Media Marketing on Facebook, Google+, Twitter and LinkedIn.