Why would I want to advertise on the radio? Business Professionals advertise on the radio for a variety of reasons. They use radio to increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their business to gain potential clients. They also may use their ads to advertise and promote books, seminars, or other parts of their business. In this day and age, having a radio commercial is a very impactful tool that makes people take notice and brands you as an "expert"; people usually think someone on the radio has more credibility.
Merriam-Webster defines negotiation as a formal discussion between people who are trying to reach an agreement. So how do you negotiate an agreement that’s favorable to both parties involved? Going through the six stages of negotiation will help to create a positive outcome. They are preparation, discussion, clarification of goals, negotiating towards a win-win outcome, agreement and implementation of a course of action. Here’s how it’s done.
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I am sure the last time you saw promotion for the new android phone or the latest Hollywood blockbuster, it was blasted all over. There were radio commercials, online ads, TV, and billboards. Why do you think this is?
Why do I need to do a radio show and even pay for it when I can do an online-only show or podcast for free? Because you get what you pay for. If it’s free, what is it worth? Zero. As the old saying goes, “There’s no free lunch!”. Radio gets audience, attracts sponsors and gets results. Online-only radio and podcasting does not. Here’s why.
When you have your own talk radio show, you will most likely have to come up with your own topics for discussion. You need to find ways to create the topics that keep your audience interested and engaged in your show.
Mobile marketing is the future of marketing and the future is now! Check out these stats. 61% of U.S. adults own a smart phone, 42% own a tablet and 32% own an e-reader. There are 143 million smart phones and 71 million tablets in the U.S. People spend 2+ hours per day on their smart phone. 25% only use their mobile device to access the internet. 57% won’t recommend a company with a poor mobile site. $400 billion will be spent on mobile marketing next year, up from $139 billion in 2012. 85% prefer mobile apps over websites. There are 224 million monthly mobile app users. 91% always have their phone on them. 95% of people are reached by brands using SMS. 90% of mobile searches lead to action followed by 50% in purchases. 50% have scanned a QR Code followed by 18% in purchases. 75% access Facebook and 60% access Twitter on their mobile devices. Mobile ads perform 5x better than online ads. 50% of B2B vendors sell through mobile. If you’re not using mobile marketing, you’re losing a lot of business. Here’s what you need to do to increase your mobile marketing.
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HOW TO OPTIMIZE YOUR EMAIL MARKETING
Keys To Successful Video Marketing
The Importance of Content Marketing
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