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Your integrity is the most important attribute you can have in business. Webster’s defines integrity as the quality of being honest and fair, a firm adherence to a code of moral values, an unimpaired condition and the quality or state of being complete and undivided. Other words to define integrity include incorruptibility, soundness, character, decency, goodness, probity, rectitude, righteousness, uprightness and virtuousness. People, businesses and brands with more integrity are more successful. People want to do business with people, companies and brands they can trust and have integrity. People will continue to do more business with people, companies and brands with integrity.
Advertising on the radio is one of the best ways to promote your business. It’s one of the cost effective advertising mediums, second only to outdoor. Radio has its highest audience and reach in its 100 year history. It reaches today’s mobile audience on the go. It is a great part of an overall media mix, complementing and enhancing everything else you do. Radio is one of the best mediums for branding, increasing awareness and driving traffic. And it’s easy to do. Here’s how it’s done.
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We all know that in today’s world you have to work twice as hard to get anywhere in your profession. We also know that money can be hard to come by. If you’re anything like me, you dread having to spend money on vacations. If you are married with kids, it can add up quick and it feels like a lot of work to keep everyone together and active. So then why do this?
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The old adage is, success in life comes from being prepared, so you can take advantage of opportunities when they come.
A lot of what you will read in this post will seem like common sense, but it is never a bad thing to be reminded of the basics. They are the building blocks of everything.