They say it’s all about who you know. Relationships are the foundation of sales and business. It’s also about what you do initially when you meet with ‘who you know’. The first impression syndrome can strike if you do not have a plan. When this relates to sales, the plan is a process, and you need to understand all of the steps, from first encounter to the post sale.
The Fourth of July commemorates the adoption of the Declaration of Independence in 1776, declaring independence from Great Britain. Actually, the legal separation of the Thirteen Colonies from Great Britain occurred on July 2, 1776, when the Second Continental Congress voted to approve a resolution of independence that had been proposed in June by Richard Henry Lee of Virginia declaring the United States independent from Great Britain. After voting for independence, Congress turned its attention to the Declaration of Independence, a statement explaining this decision, which had been prepared by a Committee of Five, with Thomas Jefferson as its principal author. Congress debated revising the wording of the Declaration, finally approving it on July 4th.
There are innumerable opportunities to being a guest on the radio. There are thousands of stations and shows with many formats including KFNX. Those stations and shows already have an established, targeted audience. They need and are looking for content. Being a guest on the radio helps brand you as an expert, increase your awareness, establishes you as a thought leader, educates people and promotes your business. It is relatively easy to do. You’ll be discussing your area of expertise. It is not difficult to set up. Host’s contact info can be simply researched and directly contacted. It can be done in person or remotely over the phone from anywhere. Guesting is usually free or for only a reasonable cost. Here’s how you do it.
Live video has been around since 2007 though it’s bigger than ever today. Live video is everywhere. Live video is the future of communication. Live video is changing the way we communicate. Now, anyone can stream live video with any device using internet, mobile phone, tablet or computer. There are now numerous platforms to stream live video; Livestream, Ustream, YouTube Live, YouNow, Google Hangouts, Snapchat Live, Meerkat, Periscope, Facebook Live and Streamup. No longer are there any barriers to live video communication. Live video is free and easy. Here’s the many ways to do it.
Media planning and buying is the process of determining and implementing your media mix to promote your business. Successful media planning and buying will determine the success of your business. The more people who know who you are and what you offer, the more you will sell. The process includes defining your objectives, identifying your target market, determining the media channels to use, quantifying your budget, buying the media and evaluating the results. Here’s how it’s done.
Many small business have discovered years ago the power of email marketing. There are so many different online technology tools to automate areas of a business marketing plan. It has allowed the average small business owner to do more and leverage their database list for better promotion. If this is all new to you, then this blog will help. I will give you a few reference points regarding online marketing that you may want to learn about further.
Why do I need to do a radio show and even pay for it when I can do an online-only show or podcast for free? Because you get what you pay for. If it’s free, what is it worth? Zero. As the old saying goes, “There’s no free lunch!”. Radio gets audience, attracts sponsors and gets results. Online-only radio and podcasting does not. Here’s why.
Programmatic buying is the automation of the buying and selling of digital advertisement placements through real time bidding. This automated decisioning is supported by real time bidding technology and multiple data sources. Programmatic ad buying uses software to purchase digital advertising as opposed to buying from individuals. Programmatic advertising is more efficient. Formally, digital ads were bought and sold by human ad buyers and salespeople which can be expensive and unreliable. Programmatic ad buying technology removes humans from the process wherever possible making it more efficient and cheaper. Technology is replacing more menial tasks that humans have historically done like sending insertion orders to publishers and dealing with ad tags. Humans are still required to optimize campaigns and plan strategies. Programmatic technology will probably decrease ad buyers and sellers but allows marketers and sellers to spend more time planning sophisticated, customized campaigns. Here’s how it’s done.