People make New Year’s resolutions to improve themselves or their life. Most of you haven’t broken your resolutions yet because most of you haven’t made any. Only 45% of Americans usually make them, 17% infrequently make them and 38% never make them. Most people that make resolutions fail. Only 8% succeed despite 52% being confident initially that they would succeed. 75% maintain it through the first week, 71% for 2 weeks, 64% for 1 month and 46% through 6 months. People who make formal resolutions are more likely to make improvements than those who don’t. If you can last through January, you have a good chance of lasting longer. With strategies and new digital tools, you can significantly boost your odds of success. Here are some things you can do to succeed.
Goal setting is the most important thing you can do to achieve goals. If you don’t define your goals, how are you going to achieve them? They give you direction. Goals help you be more productive and efficient. They motivate you to achieve more. Goals help you persevere through challenges. They help you measure performance. The most popular method is SMART goal setting attributed to Peter Drucker. Goals should be specific, measurable, attainable, relevant and time-based. Here’s how it’s done.
That’s like saying I tried breathing and it didn’t work. Radio adverting works as does all other forms of advertising, marketing, sales, promotions, networking, public relations, social media and blogging. It just has to be done right. “Well what is the right way to advertise on the radio?”. I’m glad you asked.
"We don't have a choice on whether we DO Social Media, the question is how well we DO it. " - Eric Qualman
It is hard to say how much connection or selling is done these days just over the phone. The phone is still extremely important, but it is safe to say that the majority of connections are initially made thru networking, social media or even email.
Hosting your own radio show is one of the best ways to brand yourself as an expert in your field, establish yourself as a thought leader, educate and entertain people and promote your business. It’s also fun to do. Hosting a radio show is not hard to do. There are thousands of talk radio stations in hundreds of cities throughout the country that need to fill 168 hours of programming each every week. That provides a lot of opportunities. You could host a show in your local station’s studio or do it remotely over the phone with any local or national station. Most stations will help you. There are also plenty of resources to help. It’s relatively low cost, free or you could get paid to do it. Here’s how it’s done.
Thanksgiving is a national holiday celebrated in Canada and the United States as a day of giving thanks for the blessing of the previous year's harvest. It's celebrated on the second Monday of October in Canada and on the fourth Thursday of November in the United States. It's also celebrated in several other countries around the world. Thanksgiving has its historical roots in religious and cultural institutions though it's mostly celebrated today in a secular manner.
Why would I want to host my own radio show? Business Professionals host radio shows for a variety of reasons. Some use a radio show to highlight their knowledge, increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their business, and to potentially gain clients. They may use their shows to promote books, seminars, or other parts of their business. In this day and age, having a show is a very impactful tool that makes people take notice and brands you as an "expert. People usually think someone on the radio has more credibility. Also, it’s a lot of fun!
Have you ever noticed that a handful of good clients are responsible for a much larger portion of your sales? Do you have a client who gives you more issues then many of your other clients combined.
In business terms this is called the 80/20 Rule. Defined simply, it means that 80% of your sales come from 20% of your clients, or products. With a sales staff, 80% of sales come from 20% of the salespeople. Another example is 80% of your client issues come from 20% of your clients. The common definition is: that, for many events, roughly 80% of the effects come from 20% of the causes.