Storytelling is all the rage today. Storytelling is the conveying of events in words, sound or images, often by improvisation or embellishment. Storytelling is more compelling and effective delivering information than just using facts. Our brains are more engaged by storytelling than facts. Storytelling builds customer loyalty. People want to be entertained. Stories are illustrative, easily memorable and create stronger emotional bonds with customers. Tell great stories and grow your business. Great storytellers charm, engage and hold their audience. Managers use storytelling to resolve conflicts, address issues and face challenges. Here are the four main elements to build your story.
The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.
– Derby Brown, author
It does not matter what great company you mention, chances are they market constantly, and they have a system with a consistent message. McDonalds, Microsoft, Nike all understand how their business operates and what they need to project to their customers.There is a good business book written by Michael Gerber called the E-Myth which breaks down well, the idea that you have to have systems to operate a business. There are things you must understand to succeed over the long term. Marketing is one area where all business' must have a plan.
There are over 4.1 billion email accounts, over 2.5 billion email users, and 897 million mobile email users worldwide. 247 billion emails are sent daily. For every $1 spent on email marketing, the average return is $44.25. Email marketing’s ROI is 4,300%! 42% of businesses and 88% of B2B marketers say email is their most effective lead generator. 95% of online consumers use email and 91% check their email daily. 74% of consumers prefer to receive commercial communications through email. 66% of US consumers made a purchase as a result of email marketing. Email is 40 times better at acquiring new customers than Facebook or Twitter. Email conversion rates are 3 times higher than social media, with a 17% higher value in the conversion. Companies view email marketing as a better ROI than PPC, content marketing, social media, offline direct marketing, affiliate marketing, online display advertising and mobile marketing. Over half of businesses get over 10% of total sales from through email marketing. 3,500 is the average size email list. We have over 28,000 at Independent Talk 1100 KFNX. So how do you optimize your email marketing?
I am Michael Colvin, the Host of the 'Valley Insider' radio show on Independent Talk 1100 KFNX. In this blog I will be introducing a little background on my business, and how it has benefited from my radio show.
As business owners, we need to sell our products and services to customers with money. Talk radio is one of the best ways to do that. 76 million American baby boomers born between 1946 and 1964 during the post-World War II baby boom are 51 to 70 years old today. 57% of talk radio listeners are over 45. Boomers are 24% of the US population though control 70 % of US disposable income. Disposable income is total personal income minus personal current taxes. So how are boomers listening to the radio and spending their money?
Today, its about content marketing. Content marketing is providing relevant, useful information to people interested in what you have to offer, how and when they want it. Through the internet, people can get whatever information they want, how and when they want it. People are bombarded with over 5,000 messages a day! If you don’t provide relevant, useful information, how and when people want it, they will tune you out. First, you need to determine who is interested in your information. Second, what are they interested? Third, how to deliver it to them?
Why would I want to Sponsor a radio show? Business Professionals sponsor radio shows for a variety of reasons. They use radio to increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their business to gain potential clients. They may also use their ads to advertise and promote books, seminars, or other parts of their business. In this day and age, having a radio commercial is a very impactful tool that makes people take notice and brands you as an "expert"; people usually think someone on the radio has more credibility. This is one of the most cost effective and direct ways to get your message out and promote your business at the same time, especially compared to other traditional advertising (billboards, magazines, newspaper, etc.).
There are many key things that successful business people have in common. Drive, discipline, work ethic, vision to name a few. Often one quality that is rarely mentioned is their curiosity and thirst for knowledge. I have seen in countless interviews with leading entrepreneurs that they often are avid readers. Their education did not stop in school, but continues daily. The best books are constantly sought out to improve their knowledge and hopefully give them a business advantage.