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Being proactive instead of reactive will help you be more successful. Merriam Webster defines proactive as controlling a situation by making things happen or by preparing for future problems. It's certainly better to be in control of a situation and be prepared for future problems. So how do we be more proactive?


Goal setting is the most important thing you can do to achieve goals. If you don’t define your goals, how are you going to achieve them? They give you direction. Goals help you be more productive and efficient. They motivate you to achieve more. Goals help you persevere through challenges. They help you measure performance.  The most popular method is SMART goal setting attributed to Peter Drucker. Goals should be specific, measurable, attainable, relevant and time-based. Here’s how it’s done.


Are you experiencing the holiday blues? Symptoms include headaches, insomnia, uneasiness, anxiety, agitation, sadness, intestinal problems and unnecessary conflict with family and friends. Stressfulness of holiday events cause mood changes and anxiety. Overdrinking, overeating and fatigue cause stress. Holiday demands such as shopping, cooking, travelling, houseguests, family reunions and office parties add to our stress. Economic issues also add to stress and depression. So what can you do to beat the holiday blues?


The Importance Of Content Marketing

Today, its about content marketing. Content marketing is providing relevant, useful information to people interested in what you have to offer, how and when they want it. Through the internet, people can get whatever information they want, how and when they want it. People are bombarded with over 5,000 messages a day! If you don’t provide relevant, useful information, how and when people want it, they will tune you out. First, you need to determine who is interested in your information. Second, what are they interested? Third, how to deliver it to them?

Keys To Successful Video Marketing

Video marketing is one of the best ways today to market your business. You Tube is the second largest social media network to Facebook with more than 1 billion unique users monthly. You tube is the second search engine in the world after Google. Over 6 billion hours of video are watched each month on You Tube. A third of all online activity is spent watching video. 100 hours of video are uploaded to You Tube every minute. 45.4% of internet users view at least 1 video monthly. The average user is exposed to 32.2 videos monthly. 100 million internet users watch video daily. The average user watches 16:49 minutes of video monthly. So what are some of the best ways to market your business using video marketing?

The History Of Thanksgiving

Thanksgiving is a national holiday celebrated in Canada and the United States as a day of giving thanks for the blessing of the previous year's harvest. It's celebrated on the second Monday of October in Canada and on the fourth Thursday of November in the United States. It's also celebrated in several other countries around the world. Thanksgiving has its historical roots in religious and cultural institutions though it's mostly celebrated today in a secular manner.

Lead Generation: The Key to More Sales

You need leads to sell. More leads, more sales. Better leads, better sales. So how do you generate more and better leads? More and better work! There are many ways to generate more and better leads. Traditional advertising is still one of the most powerful and cost effective ways to generate leads.

KFNX BLOG: What’s Your Marketing Position?

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker

 “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov


I had written a blog earlier this year about business education and how it is an ongoing process. Many successful executives are avid readers, and always want to learn more about how to run a business better. One of the books mentioned was the marketing classic, Positioning – The battle for Your Mind by Al Ries and Jack Trout (published in 1981).

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