Have you ever noticed that a handful of good clients are responsible for a much larger portion of your sales? Do you have a client who gives you more issues then many of your other clients combined.
In business terms this is called the 80/20 Rule. Defined simply, it means that 80% of your sales come from 20% of your clients, or products. With a sales staff, 80% of sales come from 20% of the salespeople. Another example is 80% of your client issues come from 20% of your clients. The common definition is: that, for many events, roughly 80% of the effects come from 20% of the causes.
Why would I want to advertise on the radio? Business Professionals advertise on the radio for a variety of reasons. They use radio to increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their business to gain potential clients. They also may use their ads to advertise and promote books, seminars, or other parts of their business. In this day and age, having a radio commercial is a very impactful tool that makes people take notice and brands you as an "expert"; people usually think someone on the radio has more credibility. This is one of the most cost effective and direct ways to get your message out and promote your business at the same time, especially compared to other traditional advertising (billboards, magazines, newspaper, etc.).
Merriam-Webster defines adversity as a difficult situation, condition, misfortune or tragedy. We’re all going to face adversity in life and business. It’s how we face and overcome adversity that matters. Are we going to let adversity beat us and hold us back? Or are we going to face adversity and overcome it? Adversity, not success, makes us stronger. We learn from adversity, not success. Adversity is the foundation for success. Here are some quotes to help you overcome adversity.
Advertising on the radio is one of the best ways to promote your business. It’s one of the cost effective advertising mediums, second only to outdoor. Radio has its highest audience and reach in its 100 year history. It reaches today’s mobile audience on the go. It is a great part of an overall media mix, complementing and enhancing everything else you do. Radio is one of the best mediums for branding, increasing awareness and driving traffic. And it’s easy to do. Here’s how it’s done.
Determine your goals. What are you looking to accomplish? Are you looking to increase sales of a product or service? Generate leads? Increase awareness? Brand? Drive traffic into a retail establishment or online to a website? Generate phone calls? Generate Facebook likes or Twitter followers?
There is a famous Warren Buffett line that goes something like this - 'Price is what you pay. Value is what you get.' Now he was talking about investments and business valuations, but the theme applies.
Customers are always willing to spend more if they see the value of your product or service. The benefit of creating a good brand that clients can bond with is, it will usually lead to a better long term business with repeat customers. Your clients want to identify with your brand. It also helps them to recommend it to other people. When clients become fans, then they want to tell others about what they found.
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‘What Business Are You In?’ This the famous question from the classic business consultant, Peter Drucker. This was one of Drucker’s key questions for management to figure out, the who, what, where, why and how of their business.
The point of the question was to really challenge business owners to understand what their real objectives are.