Advertising on the radio is one of the best ways to promote your business. It’s one of the cost effective advertising mediums, second only to outdoor. Radio has its highest audience and reach in its 100 year history. It reaches today’s mobile audience on the go. It is a great part of an overall media mix, complementing and enhancing everything else you do. Radio is one of the best mediums for branding, increasing awareness and driving traffic. And it’s easy to do. Here’s how it’s done.
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We all know that in today’s world you have to work twice as hard to get anywhere in your profession. We also know that money can be hard to come by. If you’re anything like me, you dread having to spend money on vacations. If you are married with kids, it can add up quick and it feels like a lot of work to keep everyone together and active. So then why do this?
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The old adage is, success in life comes from being prepared, so you can take advantage of opportunities when they come.
A lot of what you will read in this post will seem like common sense, but it is never a bad thing to be reminded of the basics. They are the building blocks of everything.
Imagery is an important step in the web design possess. Have you ever heard the saying A Picture is worth a thousand words? Well it is very true. So hire a professional photographer or spend a decent chunk of time choosing some creditable-looking stock photography. This is one of those things that everyone believes that they can do themselves but more than likely you are not considering things like lighting, depth of field and framing that a professional would do as second nature. If you want to take your site to the next level of professionalism, have some photography shot of the building, work in progress, employees, products, services, customers, etc.