That’s like saying I tried breathing and it didn’t work. Radio adverting works as does all other forms of advertising, marketing, sales, promotions, networking, public relations, social media and blogging. It just has to be done right. “Well what is the right way to advertise on the radio?”. I’m glad you asked.
"We don't have a choice on whether we DO Social Media, the question is how well we DO it. " - Eric Qualman
It is hard to say how much connection or selling is done these days just over the phone. The phone is still extremely important, but it is safe to say that the majority of connections are initially made thru networking, social media or even email.
Hosting your own radio show is one of the best ways to brand yourself as an expert in your field, establish yourself as a thought leader, educate and entertain people and promote your business. It’s also fun to do. Hosting a radio show is not hard to do. There are thousands of talk radio stations in hundreds of cities throughout the country that need to fill 168 hours of programming each every week. That provides a lot of opportunities. You could host a show in your local station’s studio or do it remotely over the phone with any local or national station. Most stations will help you. There are also plenty of resources to help. It’s relatively low cost, free or you could get paid to do it. Here’s how it’s done.
Thanksgiving is a national holiday celebrated in Canada and the United States as a day of giving thanks for the blessing of the previous year's harvest. It's celebrated on the second Monday of October in Canada and on the fourth Thursday of November in the United States. It's also celebrated in several other countries around the world. Thanksgiving has its historical roots in religious and cultural institutions though it's mostly celebrated today in a secular manner.
Why would I want to host my own radio show? Business Professionals host radio shows for a variety of reasons. Some use a radio show to highlight their knowledge, increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their business, and to potentially gain clients. They may use their shows to promote books, seminars, or other parts of their business. In this day and age, having a show is a very impactful tool that makes people take notice and brands you as an "expert. People usually think someone on the radio has more credibility. Also, it’s a lot of fun!
Have you ever noticed that a handful of good clients are responsible for a much larger portion of your sales? Do you have a client who gives you more issues then many of your other clients combined.
In business terms this is called the 80/20 Rule. Defined simply, it means that 80% of your sales come from 20% of your clients, or products. With a sales staff, 80% of sales come from 20% of the salespeople. Another example is 80% of your client issues come from 20% of your clients. The common definition is: that, for many events, roughly 80% of the effects come from 20% of the causes.
Why would I want to advertise on the radio? Business Professionals advertise on the radio for a variety of reasons. They use radio to increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their business to gain potential clients. They also may use their ads to advertise and promote books, seminars, or other parts of their business. In this day and age, having a radio commercial is a very impactful tool that makes people take notice and brands you as an "expert"; people usually think someone on the radio has more credibility. This is one of the most cost effective and direct ways to get your message out and promote your business at the same time, especially compared to other traditional advertising (billboards, magazines, newspaper, etc.).
Merriam-Webster defines adversity as a difficult situation, condition, misfortune or tragedy. We’re all going to face adversity in life and business. It’s how we face and overcome adversity that matters. Are we going to let adversity beat us and hold us back? Or are we going to face adversity and overcome it? Adversity, not success, makes us stronger. We learn from adversity, not success. Adversity is the foundation for success. Here are some quotes to help you overcome adversity.