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Interpersonal relationships depend on trust, so trust in the workplace is essential to the success of any organization. If co-workers don't trust each other, or if employees and supervisors don't trust each other, the organization cannot function as effectively to achieve its goals. Successful organizations usually have high levels of trust in the workplace, while unsuccessful organizations do not.
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Your integrity is the most important attribute you can have in business. Webster’s defines integrity as the quality of being honest and fair, a firm adherence to a code of moral values, an unimpaired condition and the quality or state of being complete and undivided. Other words to define integrity include incorruptibility, soundness, character, decency, goodness, probity, rectitude, righteousness, uprightness and virtuousness. People, businesses and brands with more integrity are more successful. People want to do business with people, companies and brands they can trust and have integrity. People will continue to do more business with people, companies and brands with integrity.
Advertising on the radio is one of the best ways to promote your business. It’s one of the cost effective advertising mediums, second only to outdoor. Radio has its highest audience and reach in its 100 year history. It reaches today’s mobile audience on the go. It is a great part of an overall media mix, complementing and enhancing everything else you do. Radio is one of the best mediums for branding, increasing awareness and driving traffic. And it’s easy to do. Here’s how it’s done.
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