Advertising on the radio is one of the best ways to promote your business. It’s one of the cost effective advertising mediums, second only to outdoor. Radio has its highest audience and reach in its 100 year history. It reaches today’s mobile audience on the go. It is a great part of an overall media mix, complementing and enhancing everything else you do. Radio is one of the best mediums for branding, increasing awareness and driving traffic. And it’s easy to do. Here’s how it’s done.
Determine your goals. What are you looking to accomplish? Are you looking to increase sales of a product or service? Generate leads? Increase awareness? Brand? Drive traffic into a retail establishment or online to a website? Generate phone calls? Generate Facebook likes or Twitter followers?
There is a famous Warren Buffett line that goes something like this - 'Price is what you pay. Value is what you get.' Now he was talking about investments and business valuations, but the theme applies.
Customers are always willing to spend more if they see the value of your product or service. The benefit of creating a good brand that clients can bond with is, it will usually lead to a better long term business with repeat customers. Your clients want to identify with your brand. It also helps them to recommend it to other people. When clients become fans, then they want to tell others about what they found.
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‘What Business Are You In?’ This the famous question from the classic business consultant, Peter Drucker. This was one of Drucker’s key questions for management to figure out, the who, what, where, why and how of their business.
The point of the question was to really challenge business owners to understand what their real objectives are.
Human resources are your most important asset. Your business will only be as successful as your employees. The more successful your employees, the more successful your business. Your employees are the ones who represent your company to the public, deal with your customers and do most of the work. So how do you recruit, hire, compensate, train, manage and motivate employees to be successful?
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1. Decide the purpose of the blog.
Do this before going out and registering a domain name or anything else. Is the blog going to serve as a journal for starting the business? Is it a search marketing tool? Is it to be used to demonstrate thought leadership and create credibility? Will it be a communication tool for customers? Will it also serve as the main company web site? Is the purpose some or all of the above?