If your brand focuses on consistent and authentic customer service and engagement both before and after the sale, a one-time customer can become a lifetime customer who also creates additional customers.
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Why do I need to do a radio show and even pay for it when I can do an online-only show or podcast for free? Because you get what you pay for. If it’s free, what is it worth? Zero. As the old saying goes, “There’s no free lunch!”. Radio gets audience, attracts sponsors and gets results. Online-only radio and podcasting does not. Here’s why.
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A brand is a name, term, design or other feature that distinguishes one seller's product from those of others. Brand is the personality that identifies a product, service or company by name, term, sign, symbol or design and how it relates to key constituencies such as customers, staff, partners and investors. Brand identity is the outward expression of a brand including its name, trademark, communications and visual appearance. A brand's visual identity is the overall look of its communications. It reflects how the owner wants the consumer to perceive the brand. It is often the most valuable asset on a company's balance sheet representing brand value or equity. Brand equity comprises loyalty, name awareness, perceived quality, associations and other brand assets.
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Business has changed, and blogging has become very common place, especially for the small business owner. I am going to give you several quick tips to help with blogging.
I learned this material from blogging myself, and from other friends and business associates who gave me tips and critique. Now this may all seem obvious, or too simple but these are some good reference notes.
Before we start, a General Note: Always invest in yourself by working to improve yourself and your business weekly, if not daily. The internet is filled with numerous free articles, videos, and websites to read daily and learn some amazing tips and insights to improve regularly.
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