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02
May
THE IMPORTANCE OF MOBILE MARKETING

Mobile marketing is the future of marketing and the future is now! Check out these stats. 61% of U.S. adults own a smart phone, 42% own a tablet and 32% own an e-reader. There are 143 million smart phones and 71 million tablets in the U.S. People spend 2+ hours per day on their smart phone. 25% only use their mobile device to access the internet. 57% won’t recommend a company with a poor mobile site. $400 billion will be spent on mobile marketing next year, up from $139 billion in 2012. 85% prefer mobile apps over websites. There are 224 million monthly mobile app users. 91% always have their phone on them. 95% of people are reached by brands using SMS. 90% of mobile searches lead to action followed by 50% in purchases. 50% have scanned a QR Code followed by 18% in purchases. 75% access Facebook and 60% access Twitter on their mobile devices. Mobile ads perform 5x better than online ads. 50% of B2B vendors sell through mobile. If you’re not using mobile marketing, you’re losing a lot of business. Here’s what you need to do to increase your mobile marketing.


25
Apr
Automate Your Sales and Marketing

Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort. — Paul J. Meyer

 

Nothing is less productive than to make more efficient what should not be done at all. — Peter Drucker

 

There are many ways today's small business owner can level the playing field and be more competitive. Thanks to technology, entrepreneurs have access to online assistance, websites, and apps for a very reasonable budget. It is worth the time to learn more about these resources to be more efficient, and leverage your time. Over the long run it may make you more profitable while also freeing up your schedule.

 


18
Apr
ARE YOU A LEADER?

Merriam Webster defines leadership as the office or position of a leader, capacity to lead and the act or an instance of leading. Peter Drucker said management is doing things right; leadership is doing the right things. Steve Jobs said innovation distinguishes between a leader and a follower. John Maxwell said a leader is one who knows the way, goes the way and shows the way. John Quincy Adams said if your actions inspire others to dream more, learn more, do more and become more, you are a leader. Theodore Roosevelt said the difference between a leader and a boss, the leader leads and the boss drives. Ken Blanchard said the key to successful leadership today is influence, not authority. So what are the characteristics of a leader?


04
Apr
STORYTELLING YOUR WAY TO SUCCESS

Storytelling is all the rage today. Storytelling is the conveying of events in words, sound or images, often by improvisation or embellishment. Storytelling is more compelling and effective delivering information than just using facts. Our brains are more engaged by storytelling than facts. Storytelling builds customer loyalty. People want to be entertained. Stories are illustrative, easily memorable and create stronger emotional bonds with customers. Tell great stories and grow your business. Great storytellers charm, engage and hold their audience. Managers use storytelling to resolve conflicts, address issues and face challenges. Here are the four main elements to build your story.
 


28
Mar
SALES TIPS

 

“Success seems to be connected with action. Successful people keep moving. They make mistakes but they don’t quit.” – Conrad Hilton, American hotelier and founder of the Hilton Hotels chain.

 

“Most people think ‘selling’ is the same as ‘talking’. But the most effective salespeople know that listening is the most important part of their job.” – Roy Bartell, sales expert. 

 

Every successful business person has to be part salesman. Sales are an essential part of every organization. Here are some tips (or reminders for most), to help keep your sales on track:


21
Mar
WHY YOU SHOULD EXHIBIT AT TRADE SHOWS AND BEST PRACTICES

Trade show exhibiting is one of the best ways to promote and grow your business. It helps increase your awareness, brands your business, increases your credibility, develops leads, increases your network and increases your sales. Trade show exhibiting is one of the most affordable, cost effective and productive ways to build your business. A lot can be accomplished in a short time period at minimal cost. Here’s the best ways to do it.

 


14
Mar
Bling My Booth - 20 Tips to ‘Trick Out’ Your Tradeshow Display or Customize Consumer Show Exhibit

Independent Talk 1100 KFNX Guest Blog By Susan Ratliff, The Exhibit Expert

 

1. Exude Professionalism: Image is everything. Don’t go cheap on any element of design.

 

2. Project a Personality: Conservative, trendy, cutting edge? Show off your style in your space.

 

3. Make It Memorable: Be clever, funny, bold or intriguing in your design and in your message.


07
Mar
THE IMPORTANCE OF PUBLIC SPEAKING

Public speaking is one of the best things we can do for our business and career. Public speaking skills are some of the most important that one can possess. The success of our businesses rests on our ability to communicate our messages and get results. Public speaking is one of the best ways to do this. We have a captive audience that’s focused on us. Public speaking positions us as an expert in our field and a thought leader. It enhances our reputation, boosts confidence and creates opportunities. Though, public speaking is one of the greatest fears of individuals. Here’s some of the ways to become a better public speaker.


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