'German philosopher Frederick Nietzsche once said, ‘He who has a why, can endure any how.’ Knowing your why is an important first step in figuring out how to achieve the goals that excite you and create a life you enjoy living (versus merely surviving!). Indeed, only when you know your ‘Why’ will you find the courage to take the risks needed to get ahead, stay motivated when the chips are down, and move your life onto an entirely new, more challenging, and more rewarding trajectory.' - excerpt from Forbes article
People buy why you do it, so start with the why.
Most business know the what, and how they do it - but rarely understand the 'Why'.
This is what your mission statement should be.
Halloween, also known as Allhalloween, All Hallows’ Eve or All Saints’ Eve, is celebrated on the 31st of October, the eve of the Western Christian feast of All Hallows’ Day. It begins the three day observance of Allhallowtide, the time in the liturgical year dedicated to remembering the dead, including saints (hallows), martyrs and all the faithful departed. It is widely believed that many Halloween traditions originated in Britain and Ireland from Celtic harvest festivals which may have pagan roots and that this festival was Christianized as Halloween. Others believe that Halloween began as a Christian holiday. Halloween dates to about 1745 and is of Christian origin meaning hallowed or holy evening.
Hosting your own radio show is one of the best ways you can brand yourself as an expert in your industry, elevate yourself above your competition and grow your business. And it’s easy, helpful and fun!
Hosting your own radio show gives you instant credibility. People automatically assume you’re and expert and know what you’re talking about just because you’re on the radio. Your own show gives you a platform to showcase your knowledge and experience. It also gives you a platform to invite other top experts in your industry on your show as a guest. This reinforces your credentials as an expert and associates you with the top experts in your industry. Plus, it’s a great door opener and networking opportunity in your industry. As a talk show host you have the power of media!
Networking is perhaps the best thing you can do for your business. It’s also one of the most affordable and cost effective things you can do for your business. You know the old saying, “It’s not what you know, it’s who you know.” The more people in your network, the more opportunities for business. The better people in your network, the better opportunities for business. And it’s not just who you know, it’s who you know knows. The average person has 250+ contacts. I have a social media network of 44,000+, email database of 17,000+ and 35,000+ weekly listeners to Independent Talk 1100 KFNX. So how do you build a network and make the most of it?
"Facts are irrelevant. What matters is what the consumer believes." - Seth Godin
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Leo Burnett
"I don't know the rules of grammar. . . . If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular." - David Ogilvy
The power of advertising can never be overstated. This year business' will spend over $191 billion on advertising on all different platforms from TV, radio, print to the internet. Politics has always been compared to a fight. The marketing dollars spent to win show just how important advertising is.
From: The Economist - Mar 7, 2016 - The 2016 presidential campaign is no exception. It is reckoned that political candidates, parties, and outside groups will spend at least $5 billion on the 2016 election, more than double the cost of the 2012 campaign.
Cloud computing is internet based computing that provides shared computer processing resources and data to computers and other devices on demand. It enables ubiquitous, on-demand access to a shared pool of configurable computing resources. Cloud computing and storage solutions provide users storage and processing of their data in third party data centers. It allows companies to avoid up front infrastructure costs like purchasing servers, focus on their core businesses, get applications up and running faster with improved manageability and less maintenance and enables information technology (IT) teams to more rapidly adjust resources to fluctuating and unpredictable business demand. So how does it work and how can you benefit from it?
Video marketing is one of the best ways today to market your business. You Tube is the second largest social media network to Facebook with more than 1 billion unique users monthly. You tube is the second search engine in the world after Google. Over 6 billion hours of video are watched each month on You Tube. A third of all online activity is spent watching video. 100 hours of video are uploaded to You Tube every minute. 45.4% of internet users view at least 1 video monthly. The average user is exposed to 32.2 videos monthly. 100 million internet users watch video daily. The average user watches 16:49 minutes of video monthly. So what are some of the best ways to market your business using video marketing?
There are over 4.1 billion email accounts, over 2.5 billion email users, and 897 million mobile email users worldwide. 247 billion emails are sent daily. For every $1 spent on email marketing, the average return is $44.25. Email marketing’s ROI is 4,300%! 42% of businesses and 88% of B2B marketers say email is their most effective lead generator. 95% of online consumers use email and 91% check their email daily. 74% of consumers prefer to receive commercial communications through email. 66% of US consumers made a purchase as a result of email marketing. Email is 40 times better at acquiring new customers than Facebook or Twitter. Email conversion rates are 3 times higher than social media, with a 17% higher value in the conversion. Companies view email marketing as a better ROI than PPC, content marketing, social media, offline direct marketing, affiliate marketing, online display advertising and mobile marketing. Over half of businesses get over 10% of total sales from through email marketing. 3,500 is the average size email list. We have over 28,000 at Independent Talk 1100 KFNX. So how do you optimize your email marketing?