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26
Mar
THE KEYS TO SUCCESSFUL MEDIA PLANNING AND BUYING

Media planning and buying is the process of determining and implementing your media mix to promote your business. Successful media planning and buying will determine the success of your business. The more people who know who you are and what you offer, the more you will sell. The process includes defining your objectives, identifying your target market, determining the media channels to use, quantifying your budget, buying the media and evaluating the results. Here’s how it’s done.


19
Mar
You Are Who You Associate With

‘We are the average of the five people we spend the most time with.’

-       Jim Rohn – Motivational Speaker

 

 

Who do you associate with? Who are your friends? Who are your business partners?

 

Your reputation, especially in business is so important. Your reputation usually precedes you. It should be guarded at all times. Just like you would review your financial position, or business plan throughout the year to make sure you are on track. You should review who you spend your time with, and maybe more importantly who you listen too.


12
Mar
THE IMPORTANCE OF PUBLIC SPEAKING

Public speaking is one of the best things we can do for our business and career. Public speaking skills are some of the most important that one can possess. The success of our businesses rests on our ability to communicate our messages and get results. Public speaking is one of the best ways to do this. We have a captive audience that’s focused on us. Public speaking positions us as an expert in our field and a thought leader. It enhances our reputation, boosts confidence and creates opportunities. Though, public speaking is one of the greatest fears of individuals. Here’s some of the ways to become a better public speaker.


05
Mar
How To Advertise On The Radio

Advertising on the radio is one of the best ways to promote your business. It’s one of the cost effective advertising mediums, second only to outdoor. Radio has its highest audience and reach in its 100 year history. It reaches today’s mobile audience on the go. It is a great part of an overall media mix, complementing and enhancing everything else you do. Radio is one of the best mediums for branding, increasing awareness and driving traffic. And it’s easy to do. Here’s how it’s done.


26
Feb
People Don’t Want to Buy a Drill

‘People don't want to buy a quarter-inch drill, they want a quarter-inch hole.’

  • Theodore Levitt

 

In other words, sell the solution to the customer. Your marketing should focus on how your product helps the customer, not the product itself. When someone has a problem in business or their home, they will likely search for a solution. The aforementioned drill in the analogy is a tool, a tool to help finish a job (the solution).


19
Feb
THE KEYS TO MORE EFFECTIVE TIME MANAGEMENT

You need to set goals. Refer to my 1/3/17 blog on goal setting. If you don’t know what you’re looking to accomplish, it’s impossible to determine and prioritize what needs to be done. Goals help you focus and direct your efforts on what’s important.


14
Feb
VALENTINE’S DAY HISTORY AND FUN FACTS

Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. Originating as a Western Christian feast day honoring one or two early saints named Valentinus, Valentine's Day is recognized as a significant cultural, religious, and commercial celebration of romance and romantic love in many regions around the world, although it is not a public holiday in any country. Pope Gelasius established Valentine’s Day in A.D. 500 in an attempt to appropriate the ancient pagan Roman fertility festival, Lupercalia, into Christianity. “The High Court of Love” was established in Paris, France, in 1400 and is the first known official celebration of Saint Valentine’s Day. The English Duke of Orleans sent the first recorded Valentine in 1415, from prison. The day first became associated with romantic love within the circle of Geoffrey Chaucer in the 14th century. In 18th-century England, it evolved into an occasion in which lovers expressed their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as "valentines"). Valentine's Day symbols that are used today include the heart-shaped outline, doves, and the figure of the winged Cupid. Since the 19th century, handwritten valentines have given way to mass-produced greeting cards. In Europe, Saint Valentine's Keys are given to lovers "as a romantic symbol and an invitation to unlock the giver’s heart", as well as children, in order to ward off epilepsy (called Saint Valentine's Malady). According to legend, in order "to remind these men of their vows and God’s love, Saint Valentine is said to have cut hearts from parchment", giving them to these soldiers and persecuted Christians, a possible origin of the widespread use of hearts on St. Valentine's Day. While the custom of sending cards, flowers, chocolates and other gifts originated in the UK, Valentine's Day still remains connected with various regional customs in England. In 1797, a British publisher issued The Young Man's Valentine Writer, which contained scores of suggested sentimental verses for the young lover unable to compose his own. Printers had already begun producing a limited number of cards with verses and sketches, called "mechanical valentines." Paper Valentines became so popular in England in the early 19th century that they were assembled in factories. Fancy Valentines were made with real lace and ribbons, with paper lace introduced in the mid-19th century. The first American Valentine was produced in 1834 by New York engraver Robert Elton. In the United States, the first mass-produced Valentines of embossed paper lace were produced and sold shortly after 1847 by Esther Howland of Worcester, Massachusetts. Since the 19th century, handwritten notes have given way to mass-produced greeting cards. In 1868, the British chocolate company Cadbury created Fancy Boxes, a decorated box of chocolates, in the shape of a heart for Valentine's Day. Boxes of filled chocolates quickly became associated with the holiday. In the second half of the 20th century, the practice of exchanging cards was extended to all manner of gifts, such as giving jewelry.


12
Feb
80 / 20 Principle

Have you ever noticed that a handful of good clients are responsible for a much larger portion of your sales? Do you have a client who gives you more issues then many of your other clients combined.

In business terms this is called the 80/20 Rule. Defined simply, it means that 80% of your sales come from 20% of your clients, or products. With a sales staff, 80% of sales come from 20% of the salespeople. Another example is 80% of your client issues come from 20% of your clients. The common definition is: that, for many events, roughly 80% of the effects come from 20% of the causes.


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