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20
Mar
You Are Who You Associate With

‘We are the average of the five people we spend the most time with.’

-       Jim Rohn – Motivational Speaker

 

 

Who do you associate with? Who are your friends? Who are your business partners?

 

Your reputation, especially in business is so important. Your reputation usually precedes you. It should be guarded at all times. Just like you would review your financial position, or business plan throughout the year to make sure you are on track. You should review who you spend your time with, and maybe more importantly who you listen too.

 


13
Mar
THE KEYS TO SUCCESSFUL MEDIA PLANNING AND BUYING

Media planning and buying is the process of determining and implementing your media mix to promote your business. Successful media planning and buying will determine the success of your business. The more people who know who you are and what you offer, the more you will sell. The process includes defining your objectives, identifying your target market, determining the media channels to use, quantifying your budget, buying the media and evaluating the results. Here’s how it’s done.


06
Mar
FOCUS ON THE WHY

'German philosopher Frederick Nietzsche once said, ‘He who has a why, can endure any how.’ Knowing your why is an important first step in figuring out how to achieve the goals that excite you and create a life you enjoy living (versus merely surviving!). Indeed, only when you know your ‘Why’ will you find the courage to take the risks needed to get ahead, stay motivated when the chips are down, and move your life onto an entirely new, more challenging, and more rewarding trajectory.' - excerpt from Forbes article


27
Feb
THE KEYS TO MORE EFFECTIVE TIME MANAGEMENT

You need to set goals. Refer to my 1/3/17 blog on goal setting. If you don’t know what you’re looking to accomplish, it’s impossible to determine and prioritize what needs to be done. Goals help you focus and direct your efforts on what’s important.


20
Feb
How To Advertise On The Radio

Advertising on the radio is one of the best ways to promote your business. It’s one of the cost effective advertising mediums, second only to outdoor. Radio has its highest audience and reach in its 100 year history. It reaches today’s mobile audience on the go. It is a great part of an overall media mix, complementing and enhancing everything else you do. Radio is one of the best mediums for branding, increasing awareness and driving traffic. And it’s easy to do. Here’s how it’s done.


13
Feb
TALK RADIO REACHES BOOMERS WITH DOLLARS

As business owners, we need to sell our products and services to customers with money. Talk radio is one of the best ways to do that. 76 million American baby boomers born between 1946 and 1964 during the post-World War II baby boom are 51 to 70 years old today. 57% of talk radio listeners are over 45. Boomers are 24% of the US population though control 70 % of US disposable income. Disposable income is total personal income minus personal current taxes. So how are boomers listening to the radio and spending their money?


06
Feb
People Don’t Want to Buy a Drill

‘People don't want to buy a quarter-inch drill, they want a quarter-inch hole.’

  • Theodore Levitt

 

In other words, sell the solution to the customer. Your marketing should focus on how your product helps the customer, not the product itself. When someone has a problem in business or their home, they will likely search for a solution. The aforementioned drill in the analogy is a tool, a tool to help finish a job (the solution).


30
Jan
80 / 20 Principle

Have you ever noticed that a handful of good clients are responsible for a much larger portion of your sales? Do you have a client who gives you more issues then many of your other clients combined.

In business terms this is called the 80/20 Rule. Defined simply, it means that 80% of your sales come from 20% of your clients, or products. With a sales staff, 80% of sales come from 20% of the salespeople. Another example is 80% of your client issues come from 20% of your clients. The common definition is: that, for many events, roughly 80% of the effects come from 20% of the causes.


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