"Facts are irrelevant. What matters is what the consumer believes." - Seth Godin
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Leo Burnett
"I don't know the rules of grammar. . . . If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular." - David Ogilvy
The power of advertising can never be overstated. This year business' will spend over $191 billion on advertising on all different platforms from TV, radio, print to the internet. Politics has always been compared to a fight. The marketing dollars spent to win show just how important advertising is.
From: The Economist - Mar 7, 2016 - The 2016 presidential campaign is no exception. It is reckoned that political candidates, parties, and outside groups will spend at least $5 billion on the 2016 election, more than double the cost of the 2012 campaign.
Cloud computing is internet based computing that provides shared computer processing resources and data to computers and other devices on demand. It enables ubiquitous, on-demand access to a shared pool of configurable computing resources. Cloud computing and storage solutions provide users storage and processing of their data in third party data centers. It allows companies to avoid up front infrastructure costs like purchasing servers, focus on their core businesses, get applications up and running faster with improved manageability and less maintenance and enables information technology (IT) teams to more rapidly adjust resources to fluctuating and unpredictable business demand. So how does it work and how can you benefit from it?
Video marketing is one of the best ways today to market your business. You Tube is the second largest social media network to Facebook with more than 1 billion unique users monthly. You tube is the second search engine in the world after Google. Over 6 billion hours of video are watched each month on You Tube. A third of all online activity is spent watching video. 100 hours of video are uploaded to You Tube every minute. 45.4% of internet users view at least 1 video monthly. The average user is exposed to 32.2 videos monthly. 100 million internet users watch video daily. The average user watches 16:49 minutes of video monthly. So what are some of the best ways to market your business using video marketing?
There are over 4.1 billion email accounts, over 2.5 billion email users, and 897 million mobile email users worldwide. 247 billion emails are sent daily. For every $1 spent on email marketing, the average return is $44.25. Email marketing’s ROI is 4,300%! 42% of businesses and 88% of B2B marketers say email is their most effective lead generator. 95% of online consumers use email and 91% check their email daily. 74% of consumers prefer to receive commercial communications through email. 66% of US consumers made a purchase as a result of email marketing. Email is 40 times better at acquiring new customers than Facebook or Twitter. Email conversion rates are 3 times higher than social media, with a 17% higher value in the conversion. Companies view email marketing as a better ROI than PPC, content marketing, social media, offline direct marketing, affiliate marketing, online display advertising and mobile marketing. Over half of businesses get over 10% of total sales from through email marketing. 3,500 is the average size email list. We have over 28,000 at Independent Talk 1100 KFNX. So how do you optimize your email marketing?
“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
I had written a blog earlier this year about business education and how it is an ongoing process. Many successful executives are avid readers, and always want to learn more about how to run a business better. One of the books mentioned was the marketing classic, Positioning – The battle for Your Mind by Al Ries and Jack Trout (published in 1981).
Twitter is the third largest social media network with 982 million registered users and 241 million monthly active users, 52.7 million in the U.S. 135,000 new people sign up daily. 500 million tweets are sent daily, 5,700 every second. So how do you make the most of Twitter for your business?
The death of print has been greatly exaggerated. Print is still very much alive. Newspapers, magazines and books are still sold and read. In spite of traditional communication going digital, print is far from done. Print advertising is any advertising printed on paper including newspapers, magazines, booklets, flyers, direct mail or any other printed medium. Print advertising dates back to early Egyptian times. Print advertising appeared in newspapers and handbills in 17th century England. Modern print advertising started in 1836 in La Presse, a French newspaper. So what are the benefits and means of print advertising?
Facebook is the largest social media network in the world with over 1.28 billion users. 802 million people log on daily. Every minute 510 comments are posted, 293,000 statuses are updated and 136,000 photos are uploaded. With this volume and reach, it’s obvious that our business needs to have a presence on Facebook. But, what are the best ways to make the most of Facebook?