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28
Jun
FOURTH OF JULY HISTORY

The Fourth of July commemorates the adoption of the Declaration of Independence in 1776, declaring independence from Great Britain. Actually, the legal separation of the Thirteen Colonies from Great Britain occurred on July 2, 1776, when the Second Continental Congress voted to approve a resolution of independence that had been proposed in June by Richard Henry Lee of Virginia declaring the United States independent from Great Britain. After voting for independence, Congress turned its attention to the Declaration of Independence, a statement explaining this decision, which had been prepared by a Committee of Five, with Thomas Jefferson as its principal author. Congress debated revising the wording of the Declaration, finally approving it on July 4th.


21
Jun
HOW AND WHY BE A GUEST ON A RADIO SHOW

There are innumerable opportunities to being a guest on the radio. There are thousands of stations and shows with many formats including KFNX. Those stations and shows already have an established, targeted audience. They need and are looking for content. Being a guest on the radio helps brand you as an expert, increase your awareness, establishes you as a thought leader, educates people and promotes your business. It is relatively easy to do. You’ll be discussing your area of expertise. It is not difficult to set up. Host’s contact info can be simply researched and directly contacted. It can be done in person or remotely over the phone from anywhere. Guesting is usually free or for only a reasonable cost. Here’s how you do it.

 


14
Jun
LIVE VIDEO-THE FUTURE OF COMMUNICATION

Live video has been around since 2007 though it’s bigger than ever today. Live video is everywhere. Live video is the future of communication. Live video is changing the way we communicate. Now, anyone can stream live video with any device using internet, mobile phone, tablet or computer. There are now numerous platforms to stream live video; Livestream, Ustream, YouTube Live, YouNow, Google Hangouts, Snapchat Live, Meerkat, Periscope, Facebook Live and Streamup. No longer are there any barriers to live video communication. Live video is free and easy. Here’s the many ways to do it.


07
Jun
THE KEYS TO SUCCESSFUL MEDIA PLANNING AND BUYING

Media planning and buying is the process of determining and implementing your media mix to promote your business. Successful media planning and buying will determine the success of your business. The more people who know who you are and what you offer, the more you will sell. The process includes defining your objectives, identifying your target market, determining the media channels to use, quantifying your budget, buying the media and evaluating the results. Here’s how it’s done.
 


31
May
Email Marketing Notes

Many small business have discovered years ago the power of email marketing. There are so many different online technology tools to automate areas of a business marketing plan. It has allowed the average small business owner to do more and leverage their database list for better promotion. If this is all new to you, then this blog will help.  I will give you a few reference points regarding online marketing that you may want to learn about further.


24
May
The Problem with Online- Only Radio and Podcasting

Why do I need to do a radio show and even pay for it when I can do an online-only show or podcast for free? Because you get what you pay for. If it’s free, what is it worth? Zero. As the old saying goes, “There’s no free lunch!”. Radio gets audience, attracts sponsors and gets results. Online-only radio and podcasting does not. Here’s why.


17
May
PROGRAMMATIC ADVERTISING IS HERE

Programmatic buying is the automation of the buying and selling of digital advertisement placements through real time bidding. This automated decisioning is supported by real time bidding technology and multiple data sources. Programmatic ad buying uses software to purchase digital advertising as opposed to buying from individuals. Programmatic advertising is more efficient. Formally, digital ads were bought and sold by human ad buyers and salespeople which can be expensive and unreliable. Programmatic ad buying technology removes humans from the process wherever possible making it more efficient and cheaper. Technology is replacing more menial tasks that humans have historically done like sending insertion orders to publishers and dealing with ad tags. Humans are still required to optimize campaigns and plan strategies. Programmatic technology will probably decrease ad buyers and sellers but allows marketers and sellers to spend more time planning sophisticated, customized campaigns. Here’s how it’s done.


10
May
The Importance Of Content Marketing

Today, its about content marketing. Content marketing is providing relevant, useful information to people interested in what you have to offer, how and when they want it. Through the internet, people can get whatever information they want, how and when they want it. People are bombarded with over 5,000 messages a day! If you don’t provide relevant, useful information, how and when people want it, they will tune you out. First, you need to determine who is interested in your information. Second, what are they interested? Third, how to deliver it to them?


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