LinkedIn is the number one social media site dedicated to business with over 259 million businesspeople worldwide including the top business people. I am one of the Top-Linked people on LinkedIn with over 21,400 connections. As a business person, you need to have a presence there. But what presence do you have and are you making the most of it?
Focus is one of the most important attributes of business success. Merriam Webster defines focus as a center of activity, attraction, attention and point of concentration. Focus increases productivity. Focus is the ability to pay attention to things that help and avoid distractions that hurt. Focus is integral in all aspects of thinking; perception, memory, learning, reasoning, problem solving and decision making. Focus improves your ability to think. Better thinking produces better quality and more efficient work. Dr. Jim Taylor, adjunct faculty at the University of San Francisco, wrote a great article on focus’ key to business success. Here’s some of the ways to increase your focus at work.
You need leads to sell. More leads, more sales. Better leads, better sales. So how do you generate more and better leads? More and better work! There are many ways to generate more and better leads. Traditional advertising is still one of the most powerful and cost effective ways to generate leads.
They say it’s all about who you know. Relationships are the foundation of sales and business. It’s also about what you do initially when you meet with ‘who you know’. The first impression syndrome can strike if you do not have a plan. When this relates to sales, the plan is a process, and you need to understand all of the steps, from first encounter to the post sale.
The Fourth of July commemorates the adoption of the Declaration of Independence in 1776, declaring independence from Great Britain. Actually, the legal separation of the Thirteen Colonies from Great Britain occurred on July 2, 1776, when the Second Continental Congress voted to approve a resolution of independence that had been proposed in June by Richard Henry Lee of Virginia declaring the United States independent from Great Britain. After voting for independence, Congress turned its attention to the Declaration of Independence, a statement explaining this decision, which had been prepared by a Committee of Five, with Thomas Jefferson as its principal author. Congress debated revising the wording of the Declaration, finally approving it on July 4th.
There are innumerable opportunities to being a guest on the radio. There are thousands of stations and shows with many formats including KFNX. Those stations and shows already have an established, targeted audience. They need and are looking for content. Being a guest on the radio helps brand you as an expert, increase your awareness, establishes you as a thought leader, educates people and promotes your business. It is relatively easy to do. You’ll be discussing your area of expertise. It is not difficult to set up. Host’s contact info can be simply researched and directly contacted. It can be done in person or remotely over the phone from anywhere. Guesting is usually free or for only a reasonable cost. Here’s how you do it.
Live video has been around since 2007 though it’s bigger than ever today. Live video is everywhere. Live video is the future of communication. Live video is changing the way we communicate. Now, anyone can stream live video with any device using internet, mobile phone, tablet or computer. There are now numerous platforms to stream live video; Livestream, Ustream, YouTube Live, YouNow, Google Hangouts, Snapchat Live, Meerkat, Periscope, Facebook Live and Streamup. No longer are there any barriers to live video communication. Live video is free and easy. Here’s the many ways to do it.
Media planning and buying is the process of determining and implementing your media mix to promote your business. Successful media planning and buying will determine the success of your business. The more people who know who you are and what you offer, the more you will sell. The process includes defining your objectives, identifying your target market, determining the media channels to use, quantifying your budget, buying the media and evaluating the results. Here’s how it’s done.