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31
Jan
SOCIAL MEDIA TO BRAND YOUR BUSINESS

The explosion of social media the last five years has gone way beyond just personal use. It has crossed over to the business world. Previously if you did not have a business website, people questioned your credibility. Eventually it became a necessity to have a website. Now your business needs a mobile presence, and that has extended further to social media. The days when a business owner could ignore social media as a ‘fad’ have past. It should be part of your company’s branding. The great thing is, social media is easy to use for branding.


24
Jan
TALK RADIO REACHES BOOMERS WITH DOLLARS

As business owners, we need to sell our products and services to customers with money. Talk radio is one of the best ways to do that. 76 million American baby boomers born between 1946 and 1964 during the post-World War II baby boom are 51 to 70 years old today. 57% of talk radio listeners are over 45. Boomers are 24% of the US population though control 70 % of US disposable income. Disposable income is total personal income minus personal current taxes. So how are boomers listening to the radio and spending their money?


17
Jan
SOURCES OF BUSINESS FINANCING

There are a myriad of sources of business financing. While the financial crisis has decreased the availability of traditional business financing, many alternative types of financing have increased. There are a variety of reasons businesses seek financing; starting a new business, acquiring an existing business, buying out partners, expansion, working capital, capital expenditures, restructuring debt, marketing and advertising and research and development amongst others. Financing is either traditional debt financing through banks and credit unions or non-traditional financing though many sources such as self-funding, borrowing from family and friends, accounts receivable factoring, equipment financing, personal loans, unsecured lenders, credit cards, crowdfunding, retirement accounts, hard money lenders, bridge loan lenders, private money lenders and angel investors. Here’s an explanation of the many types of financing and their pros and cons.


10
Jan
HAVE YOU BROKEN YOUR NEW YEAR’S RESOLUTIONS YET?

The top 10 resolutions for 2014 were losing weight, getting organized, spending less and saving more, enjoying life to  the fullest, staying fit and healthy, learning something exciting, quitting smoking, helping others in their dreams, falling in love and spending more time with family. Other popular resolutions include improving physical well-being, improving mental well-being, improving finances, improving career, improving education, improving self, taking a trip, volunteering, getting along better with people, making new friends, spending quality time with family members, settling down, discovering new cultures, being more spiritual and being more involved in activities.

 


03
Jan
GOAL SETTING IS THE KEY TO ACHIEVING GOALS

Goal setting is the most important thing you can do to achieve goals. If you don’t define your goals, how are you going to achieve them? They give you direction. Goals help you be more productive and efficient. They motivate you to achieve more. Goals help you persevere through challenges. They help you measure performance.  The most popular method is SMART goal setting attributed to Peter Drucker. Goals should be specific, measurable, attainable, relevant and time-based. Here’s how it’s done.


13
Dec
Think Habits, Not Resolutions

We are often told to make New Year’s Resolutions, but then by February we have all given up on those promises. I am encouraging you today to start the New Year early with looking at how to improve your habits, not make resolutions.

 

Real change does not happen overnight despite what Facebook, and a highlight society has promised. Most successful people have good daily habits, make proper decisions, and are consistent with their follow thru.


06
Dec
HOW TO BEAT THE HOLIDAY BLUES

Are you experiencing the holiday blues? Symptoms include headaches, insomnia, uneasiness, anxiety, agitation, sadness, intestinal problems and unnecessary conflict with family and friends. Stressfulness of holiday events cause mood changes and anxiety. Overdrinking, overeating and fatigue cause stress. Holiday demands such as shopping, cooking, travelling, houseguests, family reunions and office parties add to our stress. Economic issues also add to stress and depression. So what can you do to beat the holiday blues?

 


29
Nov
BE PROACTIVE

Being proactive instead of reactive will help you be more successful. Merriam Webster defines proactive as controlling a situation by making things happen or by preparing for future problems. It's certainly better to be in control of a situation and be prepared for future problems. So how do we be more proactive?


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