Sponsors

Blog (RSS)

image image image

Page 13 of 71 pages « First  <  11 12 13 14 15 >  Last »


27
Sep
Advertising The Next President

"Facts are irrelevant. What matters is what the consumer believes." - Seth Godin

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Leo Burnett

"I don't know the rules of grammar. . . . If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular." - David Ogilvy

 

The power of advertising can never be overstated. This year business' will spend over $191 billion on advertising on all different platforms from TV, radio, print to the internet. Politics has always been compared to a fight. The marketing dollars spent to win show just how important advertising is.

From: The Economist - Mar 7, 2016 - The 2016 presidential campaign is no exception. It is reckoned that political candidates, parties, and outside groups will spend at least $5 billion on the 2016 election, more than double the cost of the 2012 campaign.


13
Sep
Keys To Successful Video Marketing

 

Video marketing is one of the best ways today to market your business. You Tube is the second largest social media network to Facebook with more than 1 billion unique users monthly. You tube is the second search engine in the world after Google. Over 6 billion hours of video are watched each month on You Tube. A third of all online activity is spent watching video. 100 hours of video are uploaded to You Tube every minute.  45.4% of internet users view at least 1 video monthly. The average user is exposed to 32.2 videos monthly. 100 million internet users watch video daily. The average user watches 16:49 minutes of video monthly. So what are some of the best ways to market your business using video marketing?


06
Sep
HOW TO OPTIMIZE YOUR EMAIL MARKETING

There are over 4.1 billion email accounts, over 2.5 billion email users, and 897 million mobile email users worldwide. 247 billion emails are sent daily. For every $1 spent on email marketing, the average return is $44.25. Email marketing’s ROI is 4,300%! 42% of businesses and 88% of B2B marketers say email is their most effective lead generator.  95% of online consumers use email and 91% check their email daily. 74% of consumers prefer to receive commercial communications through email. 66% of US consumers made a purchase as a result of email marketing. Email is 40 times better at acquiring new customers than Facebook or Twitter. Email conversion rates are 3 times higher than social media, with a 17% higher value in the conversion. Companies view email marketing as a better ROI than PPC, content marketing, social media, offline direct marketing, affiliate marketing, online display advertising and mobile marketing. Over half of businesses get over 10% of total sales from through email marketing. 3,500 is the average size email list. We have over 28,000 at Independent Talk 1100 KFNX. So how do you optimize your email marketing?


30
Aug
What’s Your Marketing Position?

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” – Peter Drucker

 “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

I had written a blog earlier this year about business education and how it is an ongoing process. Many successful executives are avid readers, and always want to learn more about how to run a business better. One of the books mentioned was the marketing classic, Positioning – The battle for Your Mind by Al Ries and Jack Trout (published in 1981).


22
Aug
HOW TO MAXIMIZE TWITTER FOR BUSINESS

Twitter is the third largest social media network with 982 million registered users and 241 million monthly active users, 52.7 million in the U.S. 135,000 new people sign up daily. 500 million tweets are sent daily, 5,700 every second. So how do you make the most of Twitter for your business?


09
Aug
How To Make The Most Of Facebook

Facebook is the largest social media network in the world with over 1.28 billion users. 802 million people log on daily. Every minute 510 comments are posted, 293,000 statuses are updated and 136,000 photos are uploaded. With this volume and reach, it’s obvious that our business needs to have a presence on Facebook. But, what are the best ways to make the most of Facebook?


02
Aug
Does Your Ad Copy Solve the Customer’s Problem?

Businesses are at their best when they solve problems. Companies usually grow, not because they made a great product, but because that product filled a need for customers. Sometimes the customer did not even know they had that need. Computers existed before Microsoft, but it was Microsoft that provided a user friendly operating system. The internet was around before Google, but the AdWords giant gave us a simple, and effective search engine. So when you sit down to write ad copy for your business; are you telling potential customers how you can help solve their problem?


26
Jul
Maximizing LinkedIn

LinkedIn is the number one social media site dedicated to business with over 259 million businesspeople worldwide including the top business people. I am one of the Top-Linked people on LinkedIn with over 21,400 connections. As a business person, you need to have a presence there. But what presence do you have and are you making the most of it?


Page 13 of 71 pages « First  <  11 12 13 14 15 >  Last »