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Advertising on KFNX -  FAQ’s (Frequently Asked Questions)

Why would I want to advertise on the radio? Business Professionals advertise on the radio for a variety of reasons. They use radio to increase their position in their industry, increase their awareness, improve their brand, educate and help people and promote their business to gain potential clients. They also may use their ads to advertise and promote books, seminars, or other parts of their business. In this day and age, having a radio commercial is a very impactful tool that makes people take notice and brands you as an "expert"; people usually think someone on the radio has more credibility. This is one of the most cost effective and direct ways to get your message out and promote your business at the same time, especially compared to other traditional advertising (billboards, magazines, newspaper, etc.).

 

Radio is listened to by 92% of the U.S. population or 244 million people each week listening over 2 1/2 hours every day and has a strong R.O.I. of $6 for every $1 spent.

Who produces the commercial? The KFNX production staff can write, produce the entire commercial, including music and effects from beginning to end. If you wish to write the ad script yourself, we can assist in any edits needed. If you want KFNX to create the ad, we will ask questions and need some guidance for your script.

How long does it take to produce a radio spot? Usually about a week.

Who voices the commercial? You have the option to voice the advertisement yourself or a KFNX production staff member can read the ad. We can also do additional voiceover if you read the commercial and want more voices.

If I have a pre-produced spot, can I use it? Yes, KFNX can air any pre-produced spot as long as it is the agreed upon length. KFNX staff can also edit down a current spot if needed.

Can I change my ad? Yes, you can change your ad anytime.

Can I rotate multiple ads? Yes, we can rotate multiple ads.

What is the cost to produce the commercial? Depending on the advertising package, KFNX usually includes the cost to produce the finished commercial.   

What other benefits come with the advertising package? Your business will receive a KFNX website listing with a link to your website. You receive a copy of the commercial and own the rights, so you can post it on your website and re-air the spot elsewhere. You can post the commercial on your social media. Your commercial can also can receive bonus runs throughout the week at no extra charge depending on time available.

What are the financial arrangements of the advertising package? The costs vary by the day-parts and number of commercials. There is a simple 1 page Ad Contract with specifics which guarantees the terms. The initial term is 13 weeks with the first month paid upon contract and subsequently prepaid monthly. Contact the sales department for Advertising Opportunities, more info, details and proposals.

 

 

 





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