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Choosing Talk Radio Topics

When you have your own talk radio show, you will most likely have to come up with your own topics for discussion. You need to find ways to create the topics that keep your audience interested and engaged in your show.

 

Know your audience

 

Your best topic choices come from knowing your audience base. This depends on your geographic location and the time of day your program airs. A little research will tell you the average age and gender of your audience. However, you want to be able to expand the listener base, do not completely restrict yourself to a limited group.

 

Trending topics

 

Learning what the most popular, current or trending topics are is not difficult. Look for update headlines on web browsers and even Twitter can give you a place to start. Now combine the trends with your audience demographic. A mid-afternoon program, with a large female audience, may not respond as well to the latest in UFC. A 7 p.m. show with a male audience will.

While you are looking at your demographic group, do not shut out the listeners that do not fall into your base audience. There will be women listening to your sport show or men listening to the latest information on exercise.

 

Politics and religion

 

These subjects may be taboo at polite dinner parties but they can draw a huge talk show audience. Your show does not even need to be geared exclusively to either topic. You can find ways to weave in the latest news with your regular subject.

Controversy attracts listeners. However, you do not want to go to extremes that could cause your program to only air at 3 a.m... You also want to find ways to air two or more sides of a controversy. This way you reach the largest audience possible while still attracting small niche segments.

Take the time to consider what you like to listen to and you will discover topics that work for your show. If you do not like the subject, you will not have the enthusiasm you need to excite your listeners. Find out what it takes.

 

Call In

 

Create a topic or take a stance that will encourage listeners to call in and take the time to debate you. As stated before, controversy and duality of issues creates a strong listener base. Be polite and debate them regardless of how they behave and have some fun with it.

 

Interviews

 

Another good way to increase your audience is timely interviews with recognizable experts on your topics. Interviews are scheduled at times weeks in advance. This will give you time to promote the interview. Promoting the expert or celebrity will bring in listeners that have not necessarily heard of you but have heard of your interviewee. This will help you cast a wider net and bring in new listeners, most of which will stick around if the like what you are doing.

 





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