There are innumerable opportunities to being a guest on the radio. There are thousands of stations and shows with many formats including KFNX. Those stations and shows already have an established, targeted audience. They need and are looking for content. Being a guest on the radio helps brand you as an expert, increase your awareness, establishes you as a thought leader, educates people and promotes your business. It is relatively easy to do. You’ll be discussing your area of expertise. It is not difficult to set up. Host’s contact info can be simply researched and directly contacted. It can be done in person or remotely over the phone from anywhere. Guesting is usually free or for only a reasonable cost. Here’s how you do it.
Determine what you’re looking to accomplish. If you don’t know what you’re looking to accomplish, you won’t accomplish it. Do you want to brand yourself as an expert, increase your awareness, establish yourself as a thought leader, educate people or promote your business? That will help you determine what shows to be on.
Research stations and shows that will help you accomplish your goals. There are thousands of stations and shows. What stations and shows will help you accomplish your goals? Radio locator lists all stations and formats in all cities in the country. What formats are you looking for? What areas are you targeting or are you targeting all areas? Once you determine the stations, formats and areas, you can look up the station’s websites. Most stations have their program schedule listed on them. Most program schedules have lists of shows with links to show and host info. Show info will help you choose the best shows to be on. Shows that target your demographic, are more established, have more credibility, have better hosts, have a bigger audiences, are on bigger stations with bigger signals in bigger cities, are on better days and times, stream online and are nationally syndicated on multiple stations in multiple cities are better. Most show and host info will include contact info to contact the host or show producer.
Contact the hosts or show producers. You can call or email them. Most shows need and are looking for content. There are thousands of stations and shows. They want and need you to contact them. Tell them your areas of expertise. Some hosts just want and need content and will have you on for free. Some hosts buy their time and will charge you a reasonable fee to be a guest. Some hosts will want you to buy advertising on the show to book you as a guest. You could also buy ads on the show in addition to being a guest. Some hosts will want you be on the show as a regular guest or contributor. Regular guest appearances could be daily, weekly, monthly or periodically. Guest segments could be a few minutes, a whole 10 or 15 segment or 2 or 4 segments over a half-hour or hour. You could do the guest segment in person in studio or remotely over the phone from anywhere.
Prepare for the guest appearance. Some hosts will give you questions in advance or ask you for questions. Some will be impromptu. Research the show and host. Know what you’re going to be speaking about. Prepare an outline. Have notes handy if needed.
Promote the guest appearance. Include it on your website. Put it on your marketing materials and your other advertising. Post it to your social media network. Create a Facebook and Google+ event. Send out an email to your email database. Send out an evite. Mail a direct mail piece. Promote it at networking events. Pass out flyers. Have your partners promote it. Most hosts can give you a copy of the guest appearance. Archive it on your website to be downloaded or podcasted, post it to your social media network, email it out to your email database or give out cd copies.
Show up early or call on-time. Be personable and yourself. Don’t act. Smile. Be confident. Project your voice. Control your voice inflection. Speak clearly. Don’t rush. Use humor. Don’t say “um”. Be positive. Relax. Enjoy yourself. Avoid reading notes. Speak to the audience. Speak in understandable language. Refer to my 2/3/15 blog on public speaking on the KFNX website.
Most hosts can give you a copy of the guest appearance. Archive it on your website to be downloaded or podcasted, post it to your social media network, email it out to your email database or give out cd copies. Review the recording. Listen to where you can make improvements.
Now you know why you should be a guest on the radio and how to do it. Are you doing it? Why not? I look forward to hearing you on the radio, especially on KFNX. Let me know of there is anything I can do help.