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HOW TO WRITE AND SEND OUT PRESS RELEASES

Press releases are a great and inexpensive way to inform the media of what’s going on with your company and get valuable exposure. Around 4,200 press releases are sent worldwide daily. They should be sent to newspapers, magazines, trade publications, radio and television stations and internet-only outlets. Reporters need news stories. Media outlets need content. Press releases provide the bases for these. They announce news items such as events, promotions, awards, new products and services, sales and financial data, accomplishments, expert positioning and staffing additions and changes. Here’s how to do it.





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