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KFNX Video: THE KEYS TO SUCCESSFUL MEDIA PLANNING AND BUYING

Media planning and buying is the process of determining and implementing your media mix to promote your business. Successful media planning and buying will determine the success of your business. The more people who know who you are and what you offer, the more you will sell. The process includes defining your objectives, identifying your target market, determining the media channels to use, quantifying your budget, buying the media and evaluating the results. Here’s how it’s done.

 





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