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KFNX Video: DIRECT MAIL IS STILL AN IMPORTANT PART OF AN INTEGRATED MARKETING STRATEGY

Direct mail’s death has been greatly exaggerated. Direct mail is still one of the profitable, if not the most profitable forms of marketing. Local advertisers spend 43% of their budget on direct mail. People enjoy getting mail. 73% prefer mail over other advertising methods. 56% find mail the most trustworthy marketing. 70% say mail is more personal than the internet. U.S. advertisers spend $167 per person to earn $2,095 in sales, a 1,300% return; that’s a 13 to 1 return on investment! 40% try new businesses after receiving direct mail. Mail gets read and read quickly. 98% bring in their mail daily, 77% sort through their mail immediately. People spend 30 minutes reading their mail. Mail has longer shelf life. 48% save their mail for future reference. So what’s the best way to use direct mail?





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