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KFNX Video: WHY YOU SHOULD BE TELEMARKETING AND COLD-CALLING

Telemarketing and cold-calling is still one of the most effective ways to generate quality leads and help raise brand awareness. It’s direct, measurable, two-way, flexible and offers great ROI. While managers felt telesales calls at home were one of the most annoying forms of advertising, they felt telesales calls at work were one of the least annoying. They expect to receive sales calls at work. 90% feel it’s effective at lead nuture and 60% feel it’s very effective.  Telemarketing, email marketing and events provided the best quality leads. 70% of B2B sales involves human interaction, either telemarketing or in person. So how do you make the most of telemarketing and cold-calling?

 





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