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KFNX Video:YOUR BRAND IS YOUR BUSINESS

A brand is a name, term, design or other feature that distinguishes one seller's product from those of others. Brand is the personality that identifies a product, service or company by name, term, sign, symbol or design and how it relates to key constituencies such as customers, staff, partners and investors. Brand identity is the outward expression of a brand including its name, trademark, communications and visual appearance. A brand's visual identity is the overall look of its communications. It reflects how the owner wants the consumer to perceive the brand. It is often the most valuable asset on a company's balance sheet representing brand value or equity. Brand equity comprises loyalty, name awareness, perceived quality, associations and other brand assets.

 





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