You need leads to sell. More leads, more sales. Better leads, better sales. So how do you generate more and better leads? More and better work! There are many ways to generate more and better leads. Traditional advertising is still one of the most powerful and cost effective ways to generate leads.
Through advertising you could get a message out to more people, more cost effectively. Billboards reach the most people per dollar. Billboards reach people on –the- go in their cars. Radio’s reach per dollar per person is second only to billboards. Radio is the most ubiquitous, reaching 93% of people-on- the go in their cars plus homes, offices or anywhere. Plus, radio has the power of the audio message and the ability to target specific demographics. Ads are less of an interruption and heard 3 times more on Talk Radio. Television has the greatest reach, the power of audio and video and ability to target specific demographics and locations. Print has the reach, visual and ability to target specific industries, demographics and locations depending on the publication. You can cater the message, offer and call-to-action to target your specific prospects by industry, demographic and location.
Digital advertising is a very affordable and cost effective way to advertise. You can advertise on Google, Facebook, Twitter and LinkedIn. You could do paid search on Google to show up on the first page. You could also buy paid ads on the sidebar on a cost per view or cost per click basis targeting specific demographics and locations. You could do sponsored posts on facebook, guaranteeing your post shows up in your friends’ and fan’s newsfeeds. With Facebook’s algorithim changes, only 13% of your organic post show up in their newsfeeds. You could also buy paid ads on the sidebar on a cost per view or cost per click basis targeting specific demographics and locations. You could buy sponsored tweets on Twitter and posts on LinkedIn targeting specific industries, demographics and locations.
Email marketing and direct mail are 2 of the more cost effective ways to get a message out. Email marketing is more affordable, though it takes time and work to build a database unless you buy lists. You need to send an email to people asking them to opt-in to your database. You can get prospects through advertising, networking, blogging, social media and your website. You could use Constant Contact, Infusionsoft, Mail Chimp or a variety of email marketing software to send out your emails. You could target your email based on specific industries, demographics and locations. Direct mail is more expensive to buy lists and mail but is still affordable and cost effective, targeting specific industries, demographics and locations. Networking is a very affordable, though a lot of work.
There are hundreds of networking groups, meetings, chambers of commerce, leads groups, trade shows and conferences. Some have fees and some are free. Some have requirements and some don’t. There are breakfast, lunch and dinner meetings and meetings throughout the day. Formats vary. You could exhibit at or sponsor a trade show, conference, group or meeting. You could target specific industries, demographics and locations.
Social media is the most affordable and also a lot of work. Its free! Facebook, LinkedIn, Twitter, Google+ and You Tube are the most popular for businesses. You can have a profile, business page and group on Facebook, LinkedIn and Google+. You could message your friends, contacts and circles and post to your profile, business page and group. You could join other groups and post to them or message members. You could have a personal and business profile on Twitter and follow people and have followers. You can tweet or direct message your followers. . You can have your own You Tube channel and post videos. You can optimize your videos for SEO by its title and keywords. Your messages, tweets, videos and posts could target specific industries, demographics and locations.
Blogging is free. Most use Wordpress on or off their website. You could blog regularly and promote your blog through email, social media and your website. Your blogs could target specific industries, demographics and locations using keywords and categories.
Your website is also free. Some host their own site or have it hosted. Optimizing your site for SEO is key. Having links and backlinks to your site and using keywords drives traffic. You can capture leads on your site through landing pages. You can get contact information to build your database to use for your email marketing.
Telemarketing and cold calling is another affordable way to solicit, though a lot of work. You can target specific industries, demographics and locations.
There are many other ways to generate more and better leads, though these options should keep you busy. All you need to do is work smarter and harder. That’s what it takes to generate leads and sell more today. So, what are you waiting for? There’s a lot of work to do, so get to it!