Live video has been around since 2007 though it’s bigger than ever today. Live video is everywhere. Live video is the future of communication. Live video is changing the way we communicate. Now, anyone can stream live video with any device using internet, mobile phone, tablet or computer. There are now numerous platforms to stream live video; Livestream, Ustream, YouTube Live, YouNow, Google Hangouts, Snapchat Live, Meerkat, Periscope, Facebook Live and Streamup. No longer are there any barriers to live video communication. Live video is free and easy. Here’s the many ways to do it.


Livestream was founded as Mogulus in 2007 and re-branded as Livestream in 2009. It is a video live streaming platform that allows customers to broadcast live video content using a camera and a computer through the internet, and viewers to play the content via the web, iOS, Android, Roku and Apple TV. Livestream offers a free ad-supported service and multi-tiered premium services.


Ustream launched March 2007. In 2013, Ustream phased out the Watershed program for their Pro Broadcasting services, based on monthly charges to broadcasters. On January 21, 2016, IBM acquired Ustream. Ustream’s basic service is free and supported by advertising revenue. Ustream uses a copyright enforcement service provided by Vobile, which uses a proprietary fingerprinting system to automatically detect copyrighted content.


YouTube Live launched November 22, 2008. In mid-December, 2013, YouTube announced that YouTube Live is now available for free to all members with accounts in good standing.


YouNow launched September 2011. It’s a live webcast service where users stream their own live video content or interact with the video streams of other users in real time. The service is available on its website and on Android and iOS apps. YouNow bought live streaming company BlogTV.com in 2013, merging user accounts.


Google Hangouts launched May 15, 2013. Previously, the Hangouts feature of Google+ allowed video conferencing up to 10 users. Hangouts allows conversations between 2 or more users. It can be accessed online through Gmail, Google+ or mobile app on Android and iOS.


On May 1, 2014, Snapchat added video chat. To access video chat, swipe the screen to the right from the camera screen and you’ll get a list of your friends, with whom you can start a video chat. Snapchat will alert you when your friends are online and actively reading your chat messages. You can then press and hold the blue alert button in the lower right corner to start a live video chat. It can be one-way or two-way chat.


Meerkat launched February 27, 2015. Meerkat is an easy to use iPhone app that links with Twitter accounts, letting a person on one side of the phone stream a live video feed. Viewers can comment on it with tweets that the broadcaster can see and respond to. When you use Meerkat to share video, it automatically tweets a message that says you’re broadcasting live, with a link people can click to watch.


In reaction to Meerkat, Periscope was acquired by Twitter before launch on March 26, 2015. Later on May 26, 2015, it was released for Android. Periscope users have the option to tweet out a link to their live stream. They can also choose whether their video viewable by the public or certain users. Videos can be LLB (Limited by Broadcaster) which disallows comments. Users can love videos by sending “hearts”. Up to 500 hearts can be given per session. Users can log in and out to give more hearts. The maximum number of users that can be followed is 8,000. Both scopers and viewers can block viewers. Blocked users are added to a blocked list. Periscope’s terms of service specifies that rebroadcasting copyrighted content violates the service’s TOS and can result in suspension or banning the offending the account. In August 2015, Parachute TV launched on Periscope featuring over 50 shows. The first annual Periscope awards were held on April 2, 2016.


In response to Meerkat and Periscope, Facebook launched Facebook Live, allowing users to share live video with their followers and friends on Facebook. A red icon at the top left-hand corner of the video indicates that the video is live. The word “Live” is written next to the icon, along with the number of current viewers. The video is published to the page or profile of the sender and can be viewed at a later time. The broadcaster can remove the video at any time. Videos appear in the news feed and on the broadcaster’s page or profile while they’re live. Live broadcasts can last up to 90 minutes. People discover live videos in their news feed. To get notified when a broadcaster goes live, tap the “Live Subscribe” button on top of a live video to get notified when that person or page goes live again. People who frequently engage with or have recently interacted with a person or page going live may receive a notification.


Streamup is a website that allows anyone to watch and stream live video. Users are able to browse the site and search for channels to watch and chat with other viewers, or create their own channel.


Now you know the many ways to stream live video. Are you using them? Why not? Live video streaming is one of the easiest and most powerful ways to communicate today. Here’s to your success. I look forward to viewing your live video streams. And view mine too. Let me know how I can help.







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