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The Importance of Content Marketing by Francis Battaglia President of Independent Talk 1100 KFNX

The Importance of Content Marketing

Today, it’s about content marketing. Content marketing is providing relevant, useful information to people interested in what you have to offer, how and when they want it. Through the internet, people can get whatever information they want, how and when they want it. People are bombarded with over 5,000 messages a day! If you don’t provide relevant, useful information, how and when people want it, they will tune you out. First, you need to determine who is interested in your information. Second, what are they interested in ? Third, how to deliver it to them?

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