Hosting your own radio show is one of the best ways you can brand yourself as an expert in your industry, elevate yourself above your competition and grow your business. And it’s easy, helpful and fun!

Hosting your own radio show gives you instant credibility. People automatically assume you’re and expert and know what you’re talking about just because you’re on the radio.

Your own show gives you a platform to showcase your knowledge and experience. It also gives you a platform to invite other top experts in your industry on your show as a guest. This reinforces your credentials as an expert and associates you with the top experts in your industry.

Plus, it’s a great door opener and networking opportunity in your industry. As a talk show host you have the power of media! Hosting your own radio show elevates, separates and differentiates yourself from your competition.

How many competitors do you have? A lot! How many are on the radio? Very few. How many host their own show? Even less. Every city has a number of talk radio stations in it. Every station needs to fill 168 hours each week with the best content possible. That means there are numerous hours available. Some even have the very coveted prime time hours available which reach more potential listeners.

Primetime in radio is from 6 am to 7 pm Monday through Friday. Rates are usually very affordable. Most stations include in the show cost production, promotional spots to promote the show and commercial spots to promote your business that run throughout the stations other programming.

You can also sell ads on you show. Some hosts charge guests to be on the show or package guest appearances with ads on the show. You can also invite potential and current customers and vendors on your show as a guest. Hosts can also personally endorse sponsors on the show. These could not only pay for the cost of the show but generate an additional income stream.

Very few stations offer training for the show and sales assistance for sponsor acquisition to pay for the show. It helps if the station has good programming. That means more listeners for your show, more listeners hearing your promos for your show and your commercials on the other shows and more listeners hearing your guests and advertisers.

The show is also a public service, disseminating helpful information to the listeners. Talk shows are entertaining. Talk shows are easy to do. You’re the expert in your industry. You get to choose the topics, guests and take calls from the listeners. Plus, its fun to do!

Radio has its largest audience in its 100 year history. Radio is still one of the most affordable, effective and powerful ways to promote and grow your business. Because listeners are tuned into your show and stay tuned in, leads generated are highly qualified. Radio is a great part of an overall marketing and media mix, complementing and enhancing all of your other marketing and advertising.

Are there any reasons why you shouldn’t host your own radio show? I didn’t think so. I look forward to listening to your show on the radio.


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