Radio Facts

• 93% of U.S. population listen to radio each week.
• The typical person spends 92 minutes per day listening to the radio.
• Radio reaches 94% of college grads age 18+
• 96% of adults 18-49 with a college degree and an annual income of $50,000+ tune into radio over the course of a week.
• Baby Boomers - 80 million Americans born between 1946 and 1964 - account for roughly half of all packaged-good sales, almost $230 billion.  In five years, they’ll control 70% of the USA’s disposable income.
• 241.2 million people age 12+ listen to radio each week.
• 180% more people will use radio in a week than will go to Facebook in month in the U.S.
• 50% more people will use the radio than go to Google in a month in the U.S. (61 million)
• 20% more people 12+ (240 million) will use radio in a week than will use the internet in a month (195 million) in the U.S.
• 62% of shoppers are listening to the radio an average of 14min prior to shopping.
• 63% of American adults listen to the radio every day.
• Over 89% of New/Talk Radio listeners are registered voters.
• Over 89% of New/Talk Radio listeners vote in the primaries.
• Over 92% of New/Talk Radio listeners voted in the 2008 presidential election.
• 94% of Black Non-Hispanic persons and 95% of Hispanic persons, age 12+ tune into radio over the course of a week. Radio reaches 95% of Black Non-Hispanics and 96% of Hispanics age 25-54 over the course of a week.
• The average person spends 1,000 hours per year listening to the radio, second only to television at 1,500 hours. The internet, newspapers and magazines are all under 200 hours per year each.
• Radio Advertising used in conjunction with television advertising increased brand recall by 34% than television advertising alone.
• Radio Advertising used in conjunction with newspaper advertising increased brand recall almost 3 times than newspaper advertising alone.
• Radio Advertising used in conjunction with internet marketing raises the return on investment 4.5 times more than just using internet marketing only.
• Most radio ads generate emotional levels equal to or higher than T.V.
• Radio listeners believe that radio and its advertising are more relevant to them than television or newspapers.
• Radio has a 49% better R.O.I. than T.V.