Advertising on the radio is one of the best ways to promote your business. It’s one of the cost effective advertising mediums, second only to outdoor. Radio has its highest audience and reach in its 100 year history. It reaches today’s mobile audience on the go. It is a great part of an overall media mix, complementing and enhancing everything else you do. Radio is one of the best mediums for branding, increasing awareness and driving traffic. And it’s easy to do. Here’s how it’s done.
Hosting your own radio show is one of the best ways to brand yourself as an expert in your field, establish yourself as a thought leader, educate and entertain people and promote your business. It’s also fun to do. Hosting a radio show is not hard to do. There are thousands of talk radio stations in hundreds of cities throughout the country that need to fill 168 hours of programming each every week. That provides a lot of opportunities. You could host a show in your local station’s studio or do it remotely over the phone with any local or national station. Most stations will help you. There are also plenty of resources to help. It’s relatively low cost, free or you could get paid to do it. Here’s how it’s done.
There are innumerable opportunities to being a guest on the radio. There are thousands of stations and shows with many formats including KFNX. Those stations and shows already have an established, targeted audience. They need and are looking for content. Being a guest on the radio helps brand you as an expert, increase your awareness, establishes you as a thought leader, educates people and promotes your business. It is relatively easy to do. You’ll be discussing your area of expertise. It is not difficult to set up. Host’s contact info can be simply researched and directly contacted. It can be done in person or remotely over the phone from anywhere. Guesting is usually free or for only a reasonable cost. Here’s how you do it.